Cloud first strategy drives Super Retail Group's growth in 2020

Super Retail Group (SRG) have reported that they have added a million new customers in any year is an achievement worth celebrating and it’s even more remarkable that they have managed to pull it off in the middle of a global pandemic.

A leader in auto, sport and outdoor leisure and apparel products with over 711 retail stores and more than 12,000 employees across the globe, SRG credit the surge in new customers to forward thinking and the technology foundations laid down before the challenging trading period began.

Optus Enterprise had already been SRG’s provider of choice for the previous eight years for their Voice, Data and Mobile services across 600 stores across Australia.

Retail is radically transforming and - powered by cloud - SRG are at the realm ensuring they have the right platform to support and meet current, and future, customer needs and behaviours.

Changing strategy

In early 2020, SRG and Optus entered into a new agreement and created a next generation software defined network over 700 sites across Australia and NZ, thus improving the foundational technologies at each store.

As well as providing an AWS Cloud Detailed Business Case, the partnership delivered an AWS Well-Architected™ Solution, designed to solve many of SRG’s business and technical issues and addressing the following areas:

• Operational excellence
  
• Security
• Cost optimisation
• Reliability
• Performance efficiency.

Optus and AWS in partnership executed a Migration Readiness & Planning service that delivered a valuable hygiene benefit by identifying shadow IT, cleaning our configuration management database and calculating our total cost of ownership for going all-in on cloud. - Ben Seivl, GM Strategy & Architecture, Super Retail Group 

As a result of this solid cloud foundation, SRG were able to pivot swiftly to contactless Click & Collect, becoming one of the first in Australia to deliver this service.

Read the full story below to discover how their cloud-first strategy is driving tangible commercial outcomes, operational excellence, and improved customer experiences despite one of the most challenging years in our history.