Optus extends partnership with Sydney Gay and Lesbian Mardi Gras to 2025 and 2026

3 March 2025

The entire Optus team photographed before the parade.

Image credit: Will Salkeld

Optus took flight at this year’s Sydney Gay and Lesbian Mardi Gras, delivering an unforgettable spectacle with our “Optus Free as a Bird” float. The energy, joy, and unity displayed on Oxford Street was a true testament to the power of diversity and inclusion.

At the heart of our float was a giant, dazzling rainbow lorikeet, adorned with shimmering sequins and vibrant lighting. As the flock of 80 Optus employees and friends danced their way up Oxford Street, the atmosphere was electric. Their colourful wings and the bird’s voluminous rainbow fabric tail created a mesmerising vision of unity and self-expression.

The float embodied the spirit of freedom, amplifying our message that everyone should feel empowered to be their authentic selves – no matter what. It was a powerful symbol of courage, pride, and community, soaring through the sky in celebration of love and inclusivity.

First time marcher, Felicity Ross, Optus Managing Director of Corporate Affairs and Marketing, said, “The 2025 theme Free to be perfectly captures Optus’ vision for a future that celebrates individuality, authenticity and inclusivity.”

Deb Collins, Optus Senior Director, Delivery Enablement and Chair of the Express Yourself Network, said, “We’re committed to further cultivating an open and accepting environment where everyone feels a sense of belonging and has the confidence to speak up. With pride and purpose, we are loud and proud in our support and look forward to driving visibility, learning and awareness.”

Optus was honoured to stand alongside the LGBTQIA+ community, reinforcing our commitment to fostering a workplace and society where everyone can thrive. The “Optus Free as a Bird” float represented the joy of being unapologetically yourself, reminding us all that when we come together, we are stronger, prouder, and freer.

This spectacular float was made possible through a collaboration between Optus, creative agency Emotive, and the Sydney Gay and Lesbian Mardi Gras team. The concept, inspired by the theme “Free to Be”, perfectly aligned with our values of empowerment, diversity, and inclusion.

Debbie Collins, l Chair of the Optus Express Yourself LGBTQIA+ Employee Network at the Mardi Gras 2025 with the “Optus Free as a Bird” float in the background

Image credit: Will Salkeld

Unforgettable moments and highlights

DJ and float hero - The crowd was kept buzzing with an incredible set from Debbie Collins, Chair of the Express Yourself Network and Senior Director, Delivery Enablement, who brought high-energy beats and an inspiring presence to the parade.
Fair Day magic - The amazing AJ Bell, in their drag persona Raine Ingmenn (pronounced “Raining Men”), dazzled audiences as a Youth Drag Show judge and host on the Optus stage, delivering unforgettable moments for attendees.
Family fun at the Optus Stage - Our inclusive space featured face painting, comfortable seating, and a lineup of fantastic performances, making it a welcoming area for all ages.
Exclusive Mardi Gras experiences - Optus customers were treated to premium viewing access at the Sideshow Parade area, ensuring they had a front-row seat to the magic of Mardi Gras.

Optus team member wearing the Optus team’s feathered costume smiling during the parade

Image credit: Will Salkeld

Building on our ongoing commitment, Optus is proud to announce the continuation of our partnership with the Sydney Gay and Lesbian Mardi Gras through 2025 and 2026. As a Major Partner, we will take on a prominent role in supporting Mardi Gras events, including the Parade and the naming rights of the Food Village stage, a dedicated family area at the ever-popular Fair Day event.

The 2025 Mardi Gras theme, Free to Be, resonates deeply with Optus’ mission to create a future where everyone is free to embrace their individuality—whether in the workplace or at home. This extended partnership reaffirms our dedication to inclusivity, diversity, and self-expression.

Reflecting on this incredible event, we are more inspired than ever to continue championing representation and freedom of expression. Our “Optus Free as a Bird” float was more than just a parade highlight; it was a symbol of hope, courage, and unity.

Until next year, let’s keep our spirits soaring and continue to build a world where freedom knows no bounds.

Optus team members smiling with hands in air as they march in the parade

Image credit: Will Salkeld

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