A world of innovation and creativity at Optus

At Optus, we are tapping into our creativity to design new ways to help make our customers’ lives better, and bringing our ideas to life through innovation and hard work!
This World Innovation and Creativity Day, we would like to celebrate some of our most-loved innovations, and the amazing Optus people who have helped to make these powerful initiatives a reality for our customers.
Empowering customers to ‘work-out’ a new fitness regime
OS Fitness
Listening to our customers is the best fuel for innovation. Lockdown disrupted our fitness routines and we were all feeling it….our customers told us they needed new options to stay fit and healthy.
In true Optus style, we used creativity to flip the situation into a positive. We seized the opportunity to use our Optus Sport platform to help our customers have fun and stay fit, without leaving home.
We launched OS Fitness − a platform gives our customers to access hours of free fitness content to empower them to work out wherever and whenever they liked!
OS Fitness was also a fun timely and fun way to make sure the whole family was making the very most of their Optus Sport subscription.
From yoga to help us ‘zen out’ and escape the madness of a full house, to cardio work-outs to get the blood flowing after too much binge-watching during lockdown – OS Fitness has something for everyone.
The good news is OS Fitness is here to stay, so customers can keep up their newly created routines. Look out for plenty of fresh content to come from up-and-coming Australia fitness content creators!
Helping customers make the most of moments that matter
Optus Pause
Life can be hectic when you’re always on – flicking emails and texts back and forth, trying to keep up with a barrage of social media notifications and scrolling endlessly. Our customers told us that there are times when they just need to press pause!
We heard them loud and clear and got to thinking about how we could help our customers create time to truly enjoy embrace important moments – distraction-free!
We knew that the solution we created had to be simple, and it had to give our customers the right to disconnect how and when they wanted to – and to do so in a coordinated way so families could come together and enjoy togetherness time.
That’s how Optus Pause was born. Not only did we create a way for customers to disconnect across both the home and mobile devices in their household, but pioneered a way for customers to pause their connectivity in one tap on the My Optus App.
We truly innovated the way customers can interact with our network, so that they can take control of how they connect and create real quality time with quality moments that matter.
Play now, Pay later
Optus Pay
We all love, and need, our phones. And sometimes we just need the latest phone straight away…
To give our customers the payment options they need to easily get hold of the latest devices, we created OptusPay − our interest free device payment option that allows customers to pay their new device off over 12, 24 or 36 months, all the while owning and using their new device!
We innovated the customer experience by making payment through OptusPay as simple as a tap of a button. We now offer OptusPay across both our digital and retail channels, to help customers pay for their device over time.
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