Skip to Primary NavigationSkip to ContentSkip to Footer
  • Personal
  • Business
  • Enterprise
  • Deals
  1. Well Connected/
  2. Leaders' insights/
  3. Tony Baird’s comments at the Ballarat Bush Summit | Optus Leaders' Insights

Tony Baird’s comments at the Ballarat Bush Summit | Optus Leaders' Insights

Posted by Tony Baird, 15 September 2025

Tony Baird onstage at the Bush Summit

Image credit: Supplied

Thoughts from Tony Baird on Infrastructure, productivity, skills and regions of the future’ - Australian Bush Summit, Ballarat

As part of Optus’ sponsorship of the News Corp Australia Bush Summit, Optus Chief Technology Officer, Networks Tony Baird joined a panel discussion with Victorian Chamber of Commerce and Industry Executive Director of Commercial Services Antoinette Truda, and, Federation University Vice-Chancellor Professor Duncan Bentley to discuss, ‘Infrastructure, productivity, skills and regions of the future’.

The Herald Sun’s State Politics Reporter Carly Douglas moderated the panel discussion.

These are some of Tony’s comments below:

On 5G expansion in regional Australia and productivity:

I think the theme that we’ve heard in a number of areas today is around rural connectivity, it's around education, we've just heard it's around productivity, irrigation and other things - they all require communications.

Emergency services require communications, doctors, tele-medicine, they all require good communication services, and 5G, the G stands for generation, it's another generation of technology.

And why is it important? It's providing capacity for those types of services so that you can get online when you need it. You can do what you need remotely. But it's also around coverage. So as we're rolling out 5G, we're improving the coverage. We're prioritising rural 5G coverage with our build out.

There's about two and a half thousand cell sites in Victoria, for instance. We're about halfway through those upgrades.

In Ballarat has 32 cell sites, and 25 have been upgraded. With Ballarat's growth, ultimately we'll need to expand coverage. So definitely mobile technology is a critical infrastructure for all the reasons we've heard today, and we're pleased to be delivering it.”

On restoring the network following natural disasters:

“Firstly, you probably can tell from my accent that I come from a place with earthquakes and floods and now it's fires and floods.

And I know in all aspects, the emergency services do an amazing job, and we have to absolutely put our hands out to the emergency services in those times of stress.

But everybody in those times of stress is reliant on communications.

You see immediately on the network the spike of text in the immediate aftermath of an event. It's texting and it is phone calls, and then it's can I do transactions and my daily business? Can I actually make banking payments? Or whatever it might be.

So there's a definite dependency on telecommunications as a critical infrastructure. And my team and myself, we do our utmost to make sure that we maintain that.

Firstly, you've got to design it, right. Make sure that you have diversity of backbone and other infrastructure. Make sure that there's battery backup and generators.

Just as a point of reference, we have about nine and a half thousand cell sites across Australia, about two and a half thousand in Victoria, you cannot put a generator on every single cell site, that's just an impracticality call to be able to maintain the diesel and other things. So we need reliable electricity. We need batteries.

But when there are times of outage, we also need access to those sites so that we can deploy generators quickly and we can then refuel them. So site access is really important during these instances. Should the worst happen, deployables are really important, so we're investing in rapid deployables, things like you would have seen the drone that can basically be tethered. It goes up on a fibre optic cable with electricity, and will serve about three kilometres and can be deployed very, very quickly.

And then finally, it is low earth orbiting satellites, and there was talk earlier about some of the satellite technology coming through, and we see that as being also part of the kit bag for emergencies.

So, it's great people, it's designing for the future, and it's about having rapid deployables when we need and being able to get to the site when we need to get to it.”

On AI:

“I think AI's going to be super important for all the conversations we've had today.

I mean, farm productivity is going to be linked to AI, I think, to make sure that the waters put in the right place at the right time, for the right crops. All those sorts of things require great communications. AI is actually only enabled because telecommunications exist. Especially in rural areas. So coverage is really important for that.

We use AI in the network as well, so, I'm using AI right now to control battery consumption. So if there's an emergency, we can actually look how heavily loaded the cell site is and turn the power up and down to make sure that we can conserve power for as long as possible. We are using AI to tune the radio frequency so that we get overlapping coverage if a cell site goes down.

So AI is super important to actually operating the network as well as the customers and people in the rural areas who are using the products that run over it.”

On Cyclone Alfred:

“For us, we were running our major data centres on generators for three to four days. So electricity reticulation is about 80% of our issue making sure we have electricity.

We deployed well over 150 generators across the area, both northern New South Wales and Queensland.

There's never enough generators, so we're actually in the process of getting more generators. Automation and dispatch is super important. You wouldn't believe it, but every eight hours to 24 hours, you need to go and refuel those generators.

So I think everybody can always do better. There's always learnings from these instances. But, it's so super critical to make sure we keep our services up.”

Tap here to read more articles

DISCLAIMER

Disclaimer: 

The commentary and review, views and opinions expressed on Well Connected are those of the authors. They do not necessarily reflect the official position of Optus. Any prices of advertised products and services are correct as at the date of publication.

Links To Third Party Sites:

 Content found on Well Connected may contain links to other Web Sites (“Linked Sites”). The Linked Sites are not under our control we are not responsible for the content of any Linked Site, including without limitation any link contained in a Linked Site, or any changes or updates to a Linked Site. We are not responsible for webcasting or any other form of transmission received from any Linked Site. We are providing these links to you only as a convenience, as part of our commentary and review, and the inclusion of any link does not imply endorsement by us of the site or any association with its operators.

Related topics

local5gtony-baird


Tony Baird

Tony Baird
Managing Director, Networks

Tony Baird is Managing Director of Networks. He joined Optus in January 2025 and leads high-performing, diverse teams. Playing a pivotal role in shaping Optus’ long-term strategy, he is passionate about advancing technology and innovation within the telco industry.

LinkedIn icon  Connect with Tony


Recent Articles

31 August 2026
Watch the Optus TV ad – There's always a way
27 August 2026
The best add-ons for your Optus prepaid plan (to maximise holidays and data)
26 August 2026
What is WiFi 7, and should I upgrade to it?
See all articles

Related articles

A mother and child looking happy at a phone

Watch the Optus TV ad – There's always a way

31 August 2026

We’re debuting our new Optus ad  – There's always a way. Watch it here.

Read more
A mother and child looking happy at a phone

Optus launches its FY26 sustainability report

15 July 2026

Optus has released its sustainability report for the 2026 financial year, detailing our commitment to sustainability , gove...

Read more

Strap in for another Supercars season with Optus

25 February 2026

If you’re a Supercars fan you’ve probably noticed the Optus logo speeding round the track in recent years as a proud suppor...

Read more
Load More

More from Optus

  • My Optus App
  • SubHub
  • Accessories
  • Student Hub

Customer Service

  • Contact Us
  • Help & Support
  • Store Locator
  • Payment Assistance Policy
  • Feedback & Complaints
  • Report a service outage

About Us

  • About Optus
  • Careers
  • Corporate Information
  • Media Releases
  • About Singtel
  • Accessibility

  • Blog
  • Connect With Us on facebook
  • Connect With Us on instagram
  • Connect With Us on tiktok
  • Connect With Us on linkedin
  • Connect With Us on twitter
  • Connect With Us on youtube

  • Critical Information Summaries
  • Standard Agreement
  • Privacy, Security & Safety

Connect with us

  • Blog
  • Connect With Us on facebook
  • Connect With Us on instagram
  • Connect With Us on tiktok
  • Connect With Us on linkedin
  • Connect With Us on twitter
  • Connect With Us on youtube
  • Critical Information Summaries
  • Standard Agreement
  • Privacy, Security & Safety
© 2026 Singtel Optus Pty Limited
Optus acknowledges the Traditional Custodians of the lands, waters and skies across Australia. We pay our respects to Elders past and present and honour the strength and continuity of the world's oldest living cultures.