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How automation is changing enterprise network management

Posted by Optus Enterprise, 2 February 2026

Managing large-scale networks is a complex task for any enterprise, and automation is transforming how these networks are operated. Recent advances in automation are making a noticeable difference, as seen in the rollout of Optus Paradigm, a platform designed to simplify and accelerate network onboarding and management.

Streamlining onboarding at scale

Without automation, onboarding hundreds or thousands of network devices is a time-consuming process, often requiring days of manual work. In one recent project, a financial services provider tasked Optus with migrating over 1,400 Cisco Meraki devices to new management systems over a single weekend. Using automation, the team was able to discover, reconfigure, and onboard all devices in less than 90 minutes - a process that would have otherwise taken several days. This shift not only saved time but also reduced the risk of manual errors and ensured compliance with security standards.
 
Reflecting on this transformation, Jay Williams, Senior Manager, Intelligent Operations at Optus, explains: "That's a significant efficiency gain, with full configuration and security compliance, with zero human errors. Paradigm has provided seamless transitions, dramatically reduced business impact and significantly reduced costs all the while, maintaining integrity and scale.”

This experience reflects a broader industry trend. According to the 2024 Global Networking Trends Report, organisations with advanced network automation capabilities report better business outcomes, including improved agility, security, and user experience. The report highlights that centralised management platforms and the use of AI for proactive operations are now considered best practice for large enterprises.1 

Responding faster to network issues

In another scenario, a branch network experienced a VPN hub failure, which would typically require manual intervention and could take up to 30 minutes to restore. With automated monitoring and re-routing by Optus’ Paradigm, the issue was detected and addressed in about 90 seconds, restoring connectivity much faster than traditional methods. This approach helps maintain access to critical applications and reduces downtime for staff and customers.

"This is a shift from firefighting to foresight, providing always-on access to critical applications and a seamless experience for staff and customers. Paradigm is making a real difference for our customers, and for our own teams." 
 
Industry analysts predict that by 2027, generative AI will account for 25% of initial network configurations, up from less than 3% in 2024. This shift is driven by the need for real-time analysis, predictive maintenance, and rapid anomaly detection – capabilities that are increasingly essential as networks grow in complexity. 2

Several trends are converging to make automation a business-critical priority: 

  • AI and machine learning: AI-driven automation is transforming network management by enabling real-time analysis, predictive maintenance, and rapid anomaly detection.1 

  • Software-defined networking (SDN): SDN and network function virtualisation (NFV) are enabling more agile, programmable networks, reducing operational complexity and supporting dynamic policy enforcement.1 

  • Zero trust security: As cyber threats evolve, organisations are adopting zero trust architectures, which require continuous verification of users and devices. Automation is essential for enforcing these policies at scale.2

  • Network-as-a-Service (NaaS): Flexible, on-demand network consumption models are gaining traction, allowing businesses to scale connectivity and services as needed.2 
     
    The global network automation market is projected to grow from USD 6.8 billion in 2025 to over USD 51 billion by 2035, at a compound annual growth rate of 23%. This growth underscores the increasing recognition of automation as a strategic imperative for building resilient, scalable, and future-ready networks.3

Benefits and considerations

For Optus customers and the broader industry, the benefits of automation are clear: 

  • Faster onboarding and restoration processes 
  • Fewer service desk calls and less downtime 
  • Improved consistency and compliance across the network 
  • Enhanced ability to scale and adapt to new business needs.

Looking ahead

Automation isn’t just about speed – it's about making network management more reliable. The future of enterprise networking is intelligent, automated, and secure. As AI, SDN, and zero trust architectures mature, organisations that embrace automation will be better positioned to adapt to new demands, reduce operational costs, and deliver superior user experiences.

Watch the video below featuring Jay Williams, Senior Manager of Intelligent Operations at Optus, to learn more about the Optus Paradigm story.

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      Video transcript

      Talent onscreen: Jay Williams, Senior Manager, Intelligent Operations

      Networks are the backbone of every organisation, and when faults occur in production, time is critical.

      Introducing Paradigm, an innovative breakthrough from Optus, that transforms the onboarding and management of network infrastructure with the power to onboard devices significantly faster than traditional manual processes and remediate issues autonomously.

      Paradigm is designed for scalability, engineered for resilience, and driven by orchestration to demonstrate Paradigm’s ability to solve some of today's most complex network challenges with accuracy and speed – we consider two scenarios, both real, both transformative.

      Onboarding network devices can be challenging, especially at scale. It can take a lot of time and people. We've been tasked by an Australian Financial Services customer to migrate their Meraki network of more than 1400 devices over to Optus management systems, and it had to be done in a single weekend.

      We began by using Paradigm to discover the existing estate using the Meraki API paradigm, then reconfigured the Meraki devices to the Optus standards, including some bespoke customer requirements, we then onboarded the devices into our service now platform and conducted an automated configuration compliance audit to complete the transition.

      This whole process would normally involve days of manual configuration and auditing, well over 300 hours of work with paradigm, we had it fully automated, orchestrated and done in approximately 90 minutes.

      To do something like this manually, you could potentially complete five devices in an hour.

      With Paradigm, we can complete over 1000 devices in the same amount of time. That's a significant efficiency gain. With full configuration and security compliance with zero human errors. In summary, paradigm has provided seamless transitions, dramatically reduced business impact and significantly reduced costs, all the while maintaining integrity and scale.

      Networks are the backbone of every organisation, and when faults occur in production, time is critical. Traditionally, it comes down to teams detecting issues, logging tickets, troubleshooting and then a manual restoration. This can easily take more than half an hour. Paradigm disrupts that model.

      The example involved an Australian Financial Services customer with a VPN connection issue. When the primary endpoint failed, they didn't have an automatic failover mechanism, so their branches were unable to access critical applications. But paradigm was already on the case.

      Optus developed a bespoke monitoring feature within paradigm that meant it was proactively monitoring every branch every minute of the day, not only did paradigm know that there was an issue, it was already mitigating the impact. Paradigm had autonomously reconfigured the impacted branch devices to reroute traffic through to a secondary endpoint.

      Once the issue was resolved, it flipped them back onto their preferred primary connection. If you compare incident restoration times a traditional approach, in this scenario, might restore connectivity within 30 minutes.

      With Paradigm, we can bring sites back online within minutes. This is a shift from firefighting to foresight, providing always on, access to critical applications and a seamless experience for staff and customers.

      For Optus customers, the benefits are significant, fewer service desk calls, less downtime, lower mean time to restore, and autonomous network restoration that monitors and can act before the team even knows there's a problem.

      Paradigm is making a real difference for our customers and for our own teams. This is a game changer.

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      References:

      1 Cisco, 2024, Cisco Global Networking Trends Report 2024

      2 Gartner, 2025, Gartner 2025 Strategic Roadmap for Enterprise Networking

      3 Future Market Insights, 2025, Network Automation Market Forecast

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