How automation is changing enterprise network management

Managing large-scale networks is a complex task for any enterprise, and automation is transforming how these networks are operated. Recent advances in automation are making a noticeable difference, as seen in the rollout of Optus Paradigm, a platform designed to simplify and accelerate network onboarding and management.
Streamlining onboarding at scale
This experience reflects a broader industry trend. According to the 2024 Global Networking Trends Report, organisations with advanced network automation capabilities report better business outcomes, including improved agility, security, and user experience. The report highlights that centralised management platforms and the use of AI for proactive operations are now considered best practice for large enterprises.1
Responding faster to network issues
In another scenario, a branch network experienced a VPN hub failure, which would typically require manual intervention and could take up to 30 minutes to restore. With automated monitoring and re-routing by Optus’ Paradigm, the issue was detected and addressed in about 90 seconds, restoring connectivity much faster than traditional methods. This approach helps maintain access to critical applications and reduces downtime for staff and customers.
"This is a shift from firefighting to foresight, providing always-on access to critical applications and a seamless experience for staff and customers. Paradigm is making a real difference for our customers, and for our own teams." Industry analysts predict that by 2027, generative AI will account for 25% of initial network configurations, up from less than 3% in 2024. This shift is driven by the need for real-time analysis, predictive maintenance, and rapid anomaly detection – capabilities that are increasingly essential as networks grow in complexity. 2
Several trends are converging to make automation a business-critical priority:
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AI and machine learning: AI-driven automation is transforming network management by enabling real-time analysis, predictive maintenance, and rapid anomaly detection.1
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Software-defined networking (SDN): SDN and network function virtualisation (NFV) are enabling more agile, programmable networks, reducing operational complexity and supporting dynamic policy enforcement.1
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Zero trust security: As cyber threats evolve, organisations are adopting zero trust architectures, which require continuous verification of users and devices. Automation is essential for enforcing these policies at scale.2
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Network-as-a-Service (NaaS): Flexible, on-demand network consumption models are gaining traction, allowing businesses to scale connectivity and services as needed.2 The global network automation market is projected to grow from USD 6.8 billion in 2025 to over USD 51 billion by 2035, at a compound annual growth rate of 23%. This growth underscores the increasing recognition of automation as a strategic imperative for building resilient, scalable, and future-ready networks.3
For Optus customers and the broader industry, the benefits of automation are clear:
- Faster onboarding and restoration processes
- Fewer service desk calls and less downtime
- Improved consistency and compliance across the network
- Enhanced ability to scale and adapt to new business needs.
Looking ahead
Automation isn’t just about speed – it's about making network management more reliable. The future of enterprise networking is intelligent, automated, and secure. As AI, SDN, and zero trust architectures mature, organisations that embrace automation will be better positioned to adapt to new demands, reduce operational costs, and deliver superior user experiences.
Watch the video below featuring Jay Williams, Senior Manager of Intelligent Operations at Optus, to learn more about the Optus Paradigm story.
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References:
1 Cisco, 2024, Cisco Global Networking Trends Report 2024
2 Gartner, 2025, Gartner 2025 Strategic Roadmap for Enterprise Networking
3 Future Market Insights, 2025, Network Automation Market Forecast

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