EOFY 2026: When did the Optus tech deals start?

Posted by Zachariah Kelly, 1 June 2026

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Image credit: Adobe Stock

The EOFY 2026 season has wrapped up at Optus! We ran a bunch of exciting deals over May and June, but now that July 5 has come and gone, the deal period is over and we’re moving on.

While the EOFY sales are over for 2026, there will still be great deals across the phones we offer, SIM plans, home internet plans, tablets or even our business SIMs and internet plans. We’re offering deals on products, and you should check our deals page for more. For now, we’re keeping important information in this article on the EOFY period to prepare you for next year’s sales season. Also, keep Black Friday in mind as we approach the tail-end of the year: it might just be another perfect time to shop Optus deals.

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Why was the EOFY 2026 sales season a good time to buy tech?

The EOFY 2026 season brought a wide range of gadgets on sale, and we were excited about the deals we had on offer. If you were looking for a smart time to upgrade your handset, wanted an Optus plan with a discount, or a deal to set your business up for success, the EOFY period was a great time to shop.

When did the Optus EOFY Sale 2026 start?

The Optus EOFY Sale 2026 kicked off on 18 May 2026, with deals across phones, home internet, tablets and more. It was the perfect time to upgrade your tech, switch plans or grab a great value offer before the financial year wrapped up.