Optus launches SubHub – the ultimate command central to manage content subscriptions

Optus SubHub changes the game on streamed entertainment,  health & wellbeing and digital news subscriptions

Today Optus is raising the bar on innovation with the introduction of Optus SubHub - a world first game-changer that simplifies content subscriptions and memberships by putting them in one place and allowing eligible Optus customers to save money and discover new content options.

SubHub complements the recently announced Optus Living Network strategy, putting customers in control of how they personalise their technology and telco experience with unique network features.

Optus TV, Content and Product Development VP, Clive Dickens said: "The pitch is simple – in an increasingly complex and growing universe of digital content subscriptions, our customers tell us that they find it hard to keep track of exactly what subscriptions they have, are active, and how much they pay for them."

"With SubHub, we have turned the table on complexity with a single platform allowing customers to bundle their multiple new and existing subscriptions, enjoy them as they need them and pause them when they don’t, with just a few clicks."

Customers will be able to access their content subscriptions and digital memberships through Optus' leading My Optus App and www.SubHub.com.au

Mr Dickens added the launch of SubHub will include complimentary trial content subscriptions for customers, who can also then earn up to 10 per cent off when they bundle multiple paid content subscriptions in the new SubHub platform. 

"We're upping the ante on simplicity and value by reducing customers' content subscription costs through SubHub – which is great news if you want to save money, and even better news if you want to avoid subscription FOMO and subscribe to even more must-have content - but may not have previously been able to justify it."

Key subscription partners and memberships locked in

Optus will launch SubHub with subscriptions and memberships available from a number of providers including Amazon Australia (Prime membership which includes access to free shipping on Prime eligible orders, Prime Video, Prime Gaming, Amazon Music, Prime Reading and more) and Kindle Unlimited which brings you millions of titles and thousands of audiobooks, in addition to health and wellbeing partner Calm, the leading mental wellness brand with the #1 app for sleep, meditation and relaxation.

Coming soon partners include Netflix, Paramount+, Fetch TV, BritBox, Fiit, pan-Asian entertainment content service iQiyi, factual content and entertainment specialist provider iwonder, and even more Amazon services which are scheduled to be integrated into SubHub over the remainder of the year.

From today's launch, Optus Sport including OS Fitness will also be included at no extra additional cost for all SubHub customers.

Australian start-up inkl – a global news media aggregator featuring The New York Times, Financial Times, The Guardian AU and Economist will also be available at launch.

"We have a range of popular content brands and subscription partners with SubHub and will continue to expand with more options customers love from other local and global partners," said Mr Dickens.

Calm Chief Strategy Officer Alexander Will said, "Our partnership with Optus will bring transformational mental wellness resources to the Australian community at a time where there’s a renewed focus on mental health."

Fetch TV Chief Executive Scott Lorson said, "Fetch has a longstanding partnership with Optus, and we are excited to participate in SubHub. As a master aggregation video platform, we share the vision Optus has of helping customers navigate the exciting, but at times complex, world of expanding content options."

Fiit co-founder Ian McCaig said the partnership would "bring interactive fitness classes and over 30 World Class fitness trainers to the Australian market, building on top of our OS Fitness partnership."

iQiyi ANZ CEO Gavin Parry said, "iQiyi on SubHub provides Optus customers the opportunity to access premium quality drama series, movies, variety shows and anime from China, Korea and South East Asia."

inkl CEO and co-founder Gautam Mishra said, "I'm sure telecommunications companies around the world will be taking notice. As a technology platform focused on curating and delivering news that creates value for readers, we saw this as a very natural fit for inkl."

In addition to simplifying subscriptions, SubHub customers can also discover recommendations on new content they may not have tried.

SubHub launches today and will be available exclusively to eligible Optus customers.

ENDS

Media contact:
P: (02) 8082 7850
E: media@optus.com.au

SubHub Subscriptions and Memberships

• Amazon Prime – the best of shopping, savings and entertainment from Amazon, including free shipping on Prime eligible orders, popular movies and TV episodes with Prime Video (where customers can watch new release Amazon Exclusive series Nine Perfect Strangers, and the Australian Amazon Original Series Back to the Rafters), Amazon Music, Prime Reading, Prime Gaming, exclusive deals and more
  
• BritBox (coming soon) - The ultimate collection of British comedy and drama, from brand new shows to loved favourites, direct from the BBC and ITV
• Calm — the leading mental wellness brand with the #1 app for sleep, meditation and relaxation
• Fetch TV (coming soon) - combining Free TV, Catch-Up, premium channels, streaming apps, and movies all in one place
• Fiit (coming soon) – the UK’s number 1 rated fitness app with classes, group and solo workouts and training plans to help beginners and advanced fitness enthusiasts take their training to the next level
• inkl - the world's leading bundled news subscription service with access to 10,000+ articles daily from sources like The New York Times, Financial Times, The Guardian, Economist and much more
• iQiyi (coming soon) – bringing premium pan-Asian drama, movies, variety shows and anime to Australian viewers
• iwonder (coming soon) - a documentary and current affairs streaming service, curating the world’s best feature film documentaries and factual content all on one platform, with a vast library of more than 1,000 new, critically acclaimed, award-winning and festival favourite movies, series and shorts.
• Kindle Unlimited – Freedom to explore millions of eBooks and thousands of audiobooks on any device.
• Netflix (coming soon) -  watch from a wide variety of award-winning Netflix films, series, documentaries, and more.
• Optus Sport – Australia’s home of premium international football including the Premier League, Barclays FA Women’s Super League, J1 League, UEFA Women’s EURO 2022, FIFA Women’s World Cup 2023 and OS Fitness – Optus’ health and fitness app with exclusive content to keep the body and mind in the best shape
• Paramount+ (coming soon) – Unique stories. Iconic stars. Live Sport. A mountain of entertainment. Get more than 20,000 hours of content throughout the year including blockbuster movies, exclusive new shows and Paramount+ Originals.

 Plus many more local and global partners to come…