Why the mobile is the new front door to the enterprise

We’ve come a long way since the days when mobiles were simply used for calls text and internet access on the go. Today, mobiles don’t just replace a huge number of separate devices – calculator, camera, torch, etc. in our personal lives – they’re also an essential tool for employees and the main way people prefer to deal with companies. 

As a result, you can think of the mobile as the front door to your business – the access point to everything you can offer both your employees and your customers. 

Mobility opens new doors because it’s untethered, consolidated, personalised and secure by design. 

It’s all about anytime, anywhere access. Data that’s curated to personalise the user experience. Security that’s baked into the solution and platform design. And new ways to eliminate complexity, support the move to consumable everything and create compelling new services and solutions. 

Powered by 5G and advances in Artifical Intelligence (AI), Virtual Reality (VR) and more, mobility will be pivotal in improving engagement with employees and customers to drive retention, productivity, satisfaction and ultimately growth. 

Think AI-powered customer experiences in retail, with in-store avatars providing shoppers with essential assistance. Virtualised service delivery in healthcare and remote diagnostics. Seamless employee onboarding and lifelong learning enabled by AR and VR solutions. And much more. 

We’re yet to tap into even a fraction of what mobility might make possible for Employee Experience (EX) and Customer Experience (CX) in the future. But the upside of getting this right is huge: in some cases potentially 80% higher revenue, 30% less cost to serve, 30% higher employee engagement and 20% higher customer satisfaction.^1,2

Image source: GettyImages

But many organisations are caught in a bind. Employees expect seamless, mobile-led experiences between the home and the office. Customers expect frictionless digital experiences as they seek information from organisations, make purchases and more.

At the same time as managing these evolving EX and CX expectations, many organisations are facing budget, operational and skills constraints. Everyone is under pressure to do more with less.  

And that’s where Optus can help. By re-imagining mobility – the art of what’s possible – we’re helping organisations around Australia solve some of today’s most pressing business challenges. In June 2023, for example, Lendlease and Optus signed a new multi-year technology partnership that will leverage Optus’ unique set of instruments and automation capability in mobile and device lifecycle management to improve team productivity and deliver better asset retention and significant management efficiencies.

Of course, every organisation will be at a different stage in their enterprise mobility journey – from simple connectivity to more complex fleet management right the way through to being a strategic pillar of an ambitious transformation agenda. 

Wherever you may be on your own journey, a partnership with Optus can provide a complete mobility solution that’s designed with value, flexibility and choice at its core, and which meets your business requirements.

We do this with a unique mobile-led approach and capabilities, underpinned by a secure, managed network and best-in-class partnerships. 

The use cases for the mobile as the front door to the enterprise are compelling and Optus is helping bring many to life today. Ask us how.

Image Source: shutterstock

Further information

To discover more about transforming with Enterprise Mobility at Optus, contact your Account Manager or request a call back.

^{1.       [1] -30% cost to serve; 20% uplift customer satisfaction; 30% increase in employee engagement https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-the-operating-model-can-unlock-the-full-power-of-customer-experience}

^{2.       80% higher revenue (https://www.zendesk.com/au/blog/customer-experience-statistics)}