Redefining the cinematic experience: HOYTS Group evolution with Optus

In the dynamic world of entertainment, HOYTS Group and Optus have joined forces to revolutionise the cinematic experience. This partnership prioritises network connectivity and digital-first touchpoints for every customer—from purchasing a ticket to buying from the Candy Bar and enjoying the final movie scenes. 

In an increasingly complex threat landscape, HOYTS needed a robust network offering superior security and redundancy to ensure uninterrupted cinema services. A highly available network is crucial for HOYTS’ business. With the decreasing viability of transacting offline, improving the performance and resiliency of the network was critical for maximising uptime and meeting growing customer expectations. 

HOYTS required a modern network with sufficient bandwidth to cope with fluctuating demand and to deliver content between sites and to their digital advertising screens nationwide. To address these needs, HOYTS partnered with Optus to build a secure, reliable network that underpins almost every aspect of their customer experience. 

For HOYTS Group, seamless network connectivity is vital. Any disruption could result in operational losses and negatively impact the customer experience—an aspect that is non-negotiable in their pursuit of the future of cinema. As a result, the new network has given HOYTS greater visibility into their network and the utilisation of links and applications. This enables them to respond quickly to any network additions or changes, improve uptime, and provide a better user experience.

The comprehensive Optus solutions, backed by best-in-breed partners including Cisco, Akamai, and Equinix, include SD-WAN, Optus IoTFlex, data centre domiciling, and a network overhaul for dual fibre and 4G redundancy. The collaboration produced a cutting-edge network infrastructure, boosting internet speed and connection up to 20 times faster than the old MPLS network. 

HOYTS and Optus have not only transformed the network but also achieved cost reductions, showcasing a strategic and forward-thinking approach. Today, HOYTS Group leads the entertainment industry, offering digital customer experiences backed by a robust and secure network. 

HOYTS Group's success is a testament to strategic partnerships and visionary decision-making, providing inspiration for enterprises and C-Suite leaders navigating the digital landscape with resilience and innovation. [Read the HOYTS Group customer story here]. 

To learn more about how Optus can help transform your business, contact your Optus Account Manager or request a call back here.