EOFY Sale

EOFY, which stands for End of Financial Year, is a key event in Australia, marking the end of the financial year on 30 June. For online shoppers, EOFY sales and promotions offer exclusive deals and discounts to help you save before the new financial year starts.

EOFY sales became popular in Australia in the early 2000s, as businesses cleared stock before closing their books at the end June. Tied to the tax calendar, it’s now a sales event that gives consumers and businesses a chance to score deals before the financial year ends.