On your marks! Getting Healthier with Optus & AIA

Posted by Matt Williams, 26 March 2021

We recently launched a new partnership with AIA Australia focused on “Connected Health”, to inspire consumer wellness and encourage people to live more active and healthier lifestyles. Matt Williams, Optus Managing Director Marketing and Revenue, explains more about the offer.

What is “connected health”?

Connected Health is all about connecting your health with technology and taking steps towards a healthier lifestyle. This can incorporate monitoring your progress, tapping into new workouts, or just having the perfect song to push-through to achieving new personal bests.

More and more people are looking for new ways to easily reach their health and fitness goals. We’ve done a lot of research and we’ve uncovered that it’s a growing market fuelled by our love of wearables and the use of these devices for tracking exercise, health and lifestyle.

Connected wearables sales have grown 86% YoY in the Australian market with the digital fitness subscribers market has grown 10% YoY in Australia – 4.6M people in Australia now use digital fitness apps.

Optus is helping customers start their wellbeing journey!

Because of this, we have joined forces with AIA Australia and together our goal is to help Australians take charge of their health, get up off the couch and live more active, action-packed lives.

This partnership will continue to evolve over time and we look forward to expanding on our range of offers and functionalities, with the focus on driving a connected health experience to enrich the lives and wellbeing of our customers.

But to kick things off, we’re rewarding every customer who joins AIA Health insurance with a brand new Apple or Galaxy Watch on us with their watch plan fees waived for the first 12 months!

Find out more about “Connected Health” today.

AIA Health offer 1: Fit. Healthy. Connected. Bonus Apple Watch, on us: https://www.aia.com.au/en/individual/partners/optus-offer.html

Connect with your health like never before. Bonus Galaxy Watch, on us: https://www.aia.com.au/en/individual/partners/optus.html

AIA Vitality offer 2: Get Apple Watch. Get Active. Get Rewarded: https://www.aia.com.au/en/individual/aia-vitality/partners-and-rewards/apple-watch.html

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Matt Williams Managing Director, Marketing and Revenue

Matt Williams is Managing Director, Marketing and Revenue. He joined Optus in April 2019 and leads the core products that serve Optus’s consumer customers.

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