Why EOFY is the best time to upgrade your telco plans

EOFY isn’t just about balancing books - it’s a chance for small business owners to make strategic moves and with rising costs and tighter margins, choosing the right tools and services now can deliver real advantages later.

One often overlooked opportunity? Reassessing your telco plan to make sure it still works for you. 

While it’s tempting to think of EOFY offers as just another round of discounts, for businesses, they’re much more than that. They’re a chance to reassess your tech and telco needs and set your business up for success in the next financial year.

The EOFY period is when providers, including telcos, bring some of their most compelling offers to the table. It’s a rare window when business owners can reevaluate their current setup, compare options, and act on deals that align with their evolving needs.

Reviewing your options now means starting the new financial year with a setup that better matches how your business actually operates.

That’s why Optus’ EOFY “Business Tax Time Sale” is such a valuable opportunity  - it brings together offers for small businesses to make the most of tax time.

For many small businesses, phone and internet are tied directly to sales, service, and customer support. That means downtime or bill shock is more than an inconvenience. It’s a disruption.

At EOFY, it makes sense to reassess whether your current plan still meets your needs by asking:

• Is the plan I’m on flexible enough to scale with my business?
• Does my tech need an upgrade to meet growing business needs?
• Do I have 24/7 access to a community of business experts?
• Do I have superfast 5G network support to keep my business running?

Optus’s EOFY “Business Tax Time Sale” for small business is on now, , combining device deals, service value, and business-friendly features. Highlights include:

• $15 off per month for 12 months on select Business Choice Plus plans — a total saving of $180. These are no lock-in and business-specific plans that can be stacked with handset deals.
• Get an Apple Watch Series 10 for $99 when you buy a select iPhone 16 — a saving of $709. (Excludes iPhone 16e and requires staying connected over 36 months on eligible SIM and Watch plans.)
• Save $400 on the Samsung Galaxy S25 Ultra and receive a free Galaxy Watch7 (44mm, green) valued at $698 when bundled with an eligible 36-month plan. Combine this with a $15/month discount for 12 months on select business SIM plans for a total bonus value of up to $1,278.

All offers are available until Monday, 30 June, making this a limited-time opportunity for small business owners to upgrade their devices and optimise their connectivity setup.

Beyond the deals, Optus is committed to building services around how businesses actually operate. That’s why its business mobile plans are designed for flexibility, value, and modern usage patterns.

Customers also gain access to a community of business experts, available either in person or 24/7 via webchat. Whether it’s technical questions or account support, having that extra layer of expert assistance can make a tangible difference to your day-to-day operations.

And then there’s the network. With Optus Superfast Optus 5G mobile network, your business can enjoy seriously fast speeds*. It’s great for productivity and working on the go. 

The right telco setup isn’t just about faster speeds or better rates. It’s about removing friction, staying connected, and having support that grows with you.

Optus’s EOFY offers give small businesses the chance to upgrade where it matters - devices, plans, and services - all tailored for how you actually work. 

With the EOFY “Business Tax Time Sale” ending soon, now’s the time to explore your options and set your business up for a stronger FY26.

T&Cs: *5G available in selected areas (ex NT) and on selected plans. See optus.com.au/5GCoverage for details

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Disclaimer: This article does not constitute advice and is shared for information purposes only – every business is unique, we suggest seeking independent advice to suit your own needs. This content was produced by SmartCompany, in partnership with Optus Business.