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  5. Innovate RAP reflects ambition to be a better Optus for First Nations people | Optus

Innovate RAP reflects ambition to be a better Optus for First Nations people

7 July 2026

Optus is publishing its Innovate Reconciliation Action Plan (RAP) today, committing Optus to embedding reconciliation into the business.

This RAP builds on the foundations of Optus’ Reflect RAP and represents a move toward deeper, more embedded change.

It acknowledges where Optus has fallen short, recognises what has been learned, and commits Optus to sustained improvement through stronger governance, leadership accountability and cultural integrity. Through co-design and First Nations expertise, Optus is working to build trust, support community-led priorities and deliver meaningful social, cultural and economic outcomes.

The RAP contains 72 wide-ranging actions that we’ve committed to over 2 years including a commitment to participate in the Beyond 3 per cent program supporting systemic underinvestment in First Nations owned media and continued support for greater mobile coverage and resilience under the Government’s co-investment programs.

It also includes wide ranging initiatives to address digital inclusion, cultural awareness within the organisation, employment and procurement opportunities.

Optus acknowledges Reconciliation Australia’s support in developing our Innovate RAP. We remain committed to making meaningful progress on reconciliation, with the RAP guiding how we embed this commitment through action.

Optus CEO Stephen Rue

“At Optus, we believe reconciliation is everyone’s responsibility. Our Innovate Reconciliation Action Plan builds on the foundations we have established and sets a clear path for how we will strengthen relationships, create opportunities and deliver meaningful outcomes for First Nations peoples.

We know trust is built through action. That is why this RAP focuses on accountability, partnership and sustained commitment, ensuring reconciliation is embedded in the way we operate as a business.

While we know there is more to do, we are committed to listening, learning and working alongside First Nations peoples to create positive and lasting impact for our people, customers and communities.”

Media contact:
Optus Media Centre,
02 9037 8179 or at media@optus.com.au

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