Optus to Offer All-New iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, Apple Watch Series 10, Apple Watch Ultra 2 in Black Titanium, AirPods 4, AirPods 4 with ANC

The iPhone 16 lineup is available to pre-order starting on Friday, September 13, and Apple Watch Series 10, Apple Watch Ultra 2 in black titanium, AirPods 4, AirPods 4 with Active Noise Cancellation (ANC) are available to pre-order starting today

Optus will offer iPhone 16 and iPhone 16 Plus, which are built for Apple Intelligence[1] with the all-new A18 chip, Camera Control, powerful upgrades to the advanced camera system, the Action button to quickly access useful features, and a big boost in battery life; iPhone 16 Pro and iPhone 16 Pro Max are powered by the A18 Pro chip and built for Apple Intelligence, featuring larger display sizes, Camera Control, innovative pro camera features, and a huge leap in battery life; Apple Watch Series 10, the thinnest Apple Watch yet, featuring the biggest, most advanced display of any Apple Watch, faster charging, water depth and temperature sensing, and the breakthrough health and fitness insights of watchOS 11; Apple Watch Ultra 2 in a stunning new black finish alongside a new Titanium Milanese Loop band; and a groundbreaking new lineup of AirPods models and features, including a brand-new design for AirPods 4.

With Optus Trade In, you can turn your existing eligible device into a gift card. Trade in your iPhone 15 Pro Max 1TB in good working order and receive a gift card of $1500 in value. See more here.

Customers will be able to pre-order the iPhone 16 lineup beginning Friday, September 13, with availability on Friday, September 20. The new Apple Watch and AirPods lineups are available for customers to pre-order starting today, with availability beginning Friday, September 20. For complete pricing and availability details, please visit optus.com.au.

iPhone 16 lineup

iPhone 16 and iPhone 16 Plus are built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. The iPhone 16 lineup also introduces Camera Control, which brings new ways to capture memories, and later this year, will help users quickly access visual intelligence to learn about objects or places, interact with information, and ask detailed questions to discover more about the world around them. The powerful camera system features a 48MP Fusion camera with a 2x Telephoto option, giving users two cameras in one, while a new Ultra Wide camera enables macro photography. The new A18 chip delivers a huge leap in performance and efficiency, enabling the most demanding AAA games, as well as a big boost in battery life. iPhone 16 and iPhone 16 Plus will be available in five bold colors: black, white, pink, teal, and ultramarine.

iPhone 16 Pro and iPhone 16 Pro Max feature Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Camera Control unlocks new ways to easily interact with the advanced camera system and later this year, will enable a fast, intuitive way to tap into visual intelligence. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision, these new pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life — with iPhone 16 Pro Max offering the best battery life on iPhone ever. iPhone 16 Pro and iPhone 16 Pro Max will be available in four stunning finishes: black titanium, white titanium, natural titanium, and desert titanium.

iPhone 16 and iPhone 16 Pro models can be activated with an eSIM, a more secure alternative to a physical SIM card. With eSIM, users can quickly activate their cellular plan, store multiple cellular plans on the same device, and stay connected. 

Apple Watch Series 10

Apple Watch Series 10 features a refined design and brings new capabilities to the world’s most popular watch that make it even more powerful, intelligent, and sophisticated. Apple Watch Series 10 is the thinnest Apple Watch yet — making it more comfortable than ever — and offers the biggest, most advanced display of any Apple Watch. It also features faster charging; water depth and temperature sensing; plus new health and fitness insights and intelligence in watch OS 11. Apple Watch Series 10 is available in both aluminium and titanium, in an array of stunning colors and finishes. Apple Watch Series 10 allows users to stay connected, make calls and receive texts, even without their iPhone nearby.

Apple Watch Ultra 2

Apple Watch Ultra 2 is available in a striking new black titanium finish, enhanced with features in watchOS 11 that make the most rugged and capable Apple Watch even better. Apple Watch Ultra 2 is an ideal partner for athletes and adventurers of all kinds, featuring the most accurate GPS in a sports watch[2], the brightest display of any Apple product, and up to 36 hours of battery life with regular use or up to 72 hours in Low Power Mode. watchOS 11 brings powerful new features to the best sports watch, with breakthrough insights from training load and the Vitals app; the Tides app; new customization options for the Action button; and more. Apple Watch Ultra 2 allows users to stay connected, make calls and receive texts, even without their iPhone nearby.

AirPods lineup

The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with ANC.

Other Optus Perks Include:

When you sign up to the Optus Plus Promo Plan you will receive up to $120 credit to use on subscriptions in Optus SubHub over 12 months.

Optus Upgrade and Protect will be included when customers purchase a new iPhone 16. This is normally $15/month, allowing customers to upgrade early to the latest device. Over a 36 month device payment plan, this is up to $540 worth of value.

For our business customers, if they have 2+ services and sign up for a new service on our Business Fund plans, customers will have access to a minimum of 1 month free and device credits to upgrade any time if they stay connected for 36 months.

Join us on Australia’s fastest 5G mobile network for mobile download speeds, as awarded by Opensignal (Opensignal Awards – Australia: Mobile Network Experience Report April 2024). 5G available in selected areas. Speeds may vary by area. Check optus.com.au/coverage for 5G coverage.

Customers can choose whether to buy their device outright, or with OptusPay, so they can pay off their iPhone over time on an eligible Optus plan. Outright available with select phones and tablets, through select sales channels.

For more details on pricing and data plans as well as T&Cs, please visit www.optus.com.au.

For more details on Apple products, please visit www.apple.com.

^{[1] Apple Intelligence will be available as a free software update. The first set of Apple Intelligence features will be available in beta next month as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with more features rolling out in the months to come. It will be available on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with device and Siri language set to U.S. English. Additional languages and platforms are coming over the course of the next year. Later this year, Apple Intelligence will add support for localized English in Australia, Canada, New Zealand, South Africa, and the U.K. In the coming year, Apple Intelligence will expand to more languages, like Chinese, French, Japanese, and Spanish.} 

^{[2] Based on route map and distance accuracy in challenging urban environments.}

ENDS

Media contact:
Optus Corporate Affairs
02 9037 8179
media@optus.com.au