OPTUS ANNOUNCES INNOVATION CHALLENGE FINALISTS

Optus today announced the five finalists for its inaugural Innovation Challenge: Metigy, IoTStream, Threat Intelligence, Alpha7 Solutions and Polibase.

Optus SMB received more than 85 applications, judged 18 live pitches and selected five high quality startups to its first Innovation Challenge program, which is being delivered with the support of the Macquarie University Incubator.

VP of SMB Matt Ball said: "We were incredibly excited by the high volume of quality startups wanting to be involved in our first Innovation Challenge. In choosing who to take through the program, we looked for solutions that stood out from the competition and addressed real challenges faced by the small to medium business segment.”

The five finalists bring a diverse range of solutions that can help SMBs to grow digitally, including:

• Metigy, an AI-driven social media management, strategy and support solution for small businesses.
• Threat Intelligence, a new approach to cyber security using cloud-based, location-agnostic security automation.
• StreamVue from IoTStream, a product which helps SMBs access IOT solutions in a cost effective and scalable way
• Alpha7 Solutions, a digital dashboard that combines marketing, sales, operations, finance and HR data in one central place – and in real time – to help business owners make informed decisions.
• Polibase, which uses AI and behavioural economics to make regulatory compliance easy.

Delivered in partnership with the Macquarie University Incubator and held at the Optus Innovation Hub, the program will take the five startups through a six-week program.

Throughout the program, support will be offered from Optus' IT Innovation, Digital and SMB Go-To-Market teams, as well as independent startup advisors and mentors engaged by Optus and the Macquarie University Incubator.

Small business owners will be brought in throughout the challenge to provide the startups with valuable feedback on how their solutions will solve the problems that SMBs face day-to-day.

At the completion of the course, the participants will have learned key success capabilities, including:

·        Validation in the context of SMB customers

·        Technical ability to scale

·        Developing and verifying a go-to-market strategy for scaling

"The Innovation Challenge is a structured approach to engaging the startup ecosystem which fosters thought leadership and creative applications of emerging technologies. The finalists joining our program will have the opportunity to validate for scale, so together we can make a meaningful, value-adding impact for our customers and the small business community in Australia.” ​

Media enquiries:
Sally Oelerich
Optus Corporate Affairs
02 8082 7850
media@optus.com.au