Skip to Primary NavigationSkip to ContentSkip to Footer
  • Personal
  • Business
  • Enterprise
  • Deals
2026
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993

January

(3)

February

(9)

March

(7)

April

(5)

May

(9)

June

(7)

July

(8)

August

(19)

September

(6)

October

(15)

November

(14)

December

(15)

OPTUS SMB RELEASES LOOP LIVE

4 October 2018

Customer feedback results in fixed line product for Australian SMBs who are on-the-go

Optus SMB today announced the launch of Optus Loop Live, a subscription-based, digital substitute for fixed lines, which allows SMBs to quickly activate a fixed number on their mobile phones instead of old fashioned desk phones.

Matthew Ball, Vice President of Optus SMB, said small business owners have been the inspiration for the changes.

“Our customers tell us they want to grow their business.  They are overtly aware that each time their phone rings, or an email is received, or an enquiry made via their website, that this could be their next customer or sale.”

“We have taken on their feedback for the design of Optus Loop Live and are excited to offer a product that helps Australian SMBs to never miss an opportunity – without lock in contacts and even if they are not an Optus customer.

“Small business owners simply go online, select their own fixed number and, in as little as 15 minutes, begin receiving customer calls on their mobile.” 

Optus Loop Live includes:

  • Auto attendant: A fully automated virtual receptionist which greets and direct callers to specific areas or staff members
  • Agent find: Optus Loop Live will automatically scan available employees and connect callers to them, providing a seamless calling experience for your customers.
  • Collaboration: Owners can stay in touch with customers and employees wherever they are with a suite of collaborative features like desktop sharing, chat and audio/video conferencing - all from their Optus Loop Live desktop application.

In addition to being available online, Optus Loop is available via one of Optus’ Business Specialists in Optus Retail Stores.

“Optus Loop Live makes it easy for small business owners to benefit from innovative technology. With Loop Live, being away from the office doesn’t mean you have to miss an opportunity of any size.”

Media enquiries:

Sally Oelerich
Optus Corporate Affairs
02 8082 7850
media@optus.com.au 

More from Optus

  • My Optus App
  • SubHub
  • Accessories
  • Student Hub

Customer Service

  • Contact Us
  • Help & Support
  • Store Locator
  • Payment Assistance Policy
  • Feedback & Complaints
  • Report a service outage

About Us

  • About Optus
  • Careers
  • Corporate Information
  • Media Releases
  • About Singtel
  • Accessibility

  • Blog
  • Connect With Us on facebook
  • Connect With Us on instagram
  • Connect With Us on tiktok
  • Connect With Us on linkedin
  • Connect With Us on twitter
  • Connect With Us on youtube

  • Critical Information Summaries
  • Standard Agreement
  • Privacy, Security & Safety

Connect with us

  • Blog
  • Connect With Us on facebook
  • Connect With Us on instagram
  • Connect With Us on tiktok
  • Connect With Us on linkedin
  • Connect With Us on twitter
  • Connect With Us on youtube
  • Critical Information Summaries
  • Standard Agreement
  • Privacy, Security & Safety
© 2026 Singtel Optus Pty Limited
Optus acknowledges the Traditional Custodians of the lands, waters and skies across Australia. We pay our respects to Elders past and present and honour the strength and continuity of the world's oldest living cultures.