Optus Loop smashes expensive and cumbersome PABX telephony systems for SMBs.
Optus has introduced a new telephony system for new small and medium business (SMB) operators that could save users hundreds of dollars annually in costs, while making sure that calls are more easily answered so there’s less risk of new business opportunities being missed.
Optus Loop is a cloud-based telephony system that provides a hybrid mobile and fixed line telephony service that challenges the traditional PABX.
Optus has collaborated with the leading global unified communications service provider, Broadsoft, Inc. to deliver Optus Loop.
Matthew Ball, Head of Small and Medium Business, Optus said, “We are turning the PABX on its head, by helping reduce the costly infrastructure so SMBs can do away with clunky and expensive telephony systems to now run their business seamlessly and easily on a fixed and mobile integrated service.”
“With mobile and cloud changing the way people do business, Loop promises to be the personal support small and medium business customers are looking for because it makes customers’ lives easier.”
Optus Loop will be offered in three tiers: Basic, Plus and Premium Plans, with the service requiring a fixed or mobile broadband internet service depending on the plan – either through Optus or any other service provider.
Features to keep SMBs in the Loop
- Add a landline number to a mobile to seemingly be in two places at once
- Take a call on-the-go with Call Move – which allows a call to be answered on a desk phone and then seamlessly transferred to a mobile
- Manage incoming calls more effectively with simultaneous ringing on all devices to provide the best possible experience for customers.
- Create a customised on hold call message that creates a personalise message that keeps customers engaged.
- Listen to voicemails through email
- Have an automated attendant that directs calls to the person or department with all the answers, for a more professional customer experience
- Call usage management provides access to three web portals to deliver visibility of overall call usage to help with KPI management
Mr Ball said Loop was designed to present a professional first impression for customers while helping SMBs grow their business.
“When people need a service or business product, many do an internet search, ring the number and if they can’t get through or can’t speak to someone, dial the next number. Small and medium business can’t afford to miss out on these opportunities.
“With Optus Loop, we are improving SMBs call management capability so they capture calls through call re-routing, answering calls at their desk and then taking the call with them on-the-go or having virtual call assistant pick up their calls,” said Mr Ball.
The SMB segment has been a strategic focus for Optus since a brand re-launch in May 2016, which featured a suite of tailored SMB products and services including a dedicated SMB call centre team, SMB premium on-boarding support, ‘fast lane’ business support for express over-the- phone support, in addition to 24/7 Live Chat.
App-based Optus Smart Shop and remote managed IT support was also launched to support SMBs with the best applications and services to assist SMBs operate their business more efficiently.
“We’ve recently introduced Optus Business Builder which rewards new and existing customers that add multiple eligible services with plan fee discounts ranging from five percent to 20 percent plan, based on the number of plans they connect.”
Optus Loop is available now for Optus customers with an ABN. For more information contact Optus SMB 1300 617 648 or visit Optus Loop online.
Missed calls are a missed opportunity
Optus research[iii] reveals the effects a missed call may have on small and medium business owners; with over two thirds (85%) of respondents admitting they could be tempted to call another company if they don’t get through on the first attempt, and 74% of respondents frustrated about not being able to connect to a business.
“Perception of a company’s image and how professional it is can often come down to how responsive a company is,” said Mr Ball.
Nearly half of customers surveyed (45%) would look upon a business they couldn’t get in touch with as ‘unprofessional’, with a further 6% admitting it would be ‘extremely unprofessional’.
Media contact:
Steve Batten/Michelle Pacey
Optus
Ph: (02) 8082 7850
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