OPTUS RELEASES CUSTOM SNAPCHAT FILTERS FOR O-WEEK

Optus is showing its support for University students this O-Week by releasing 10 custom Snapchat filters at universities across Australia.

Kicking off today at the University of New England in Armidale and finishing up on 3 March at the University of Sydney, all filters will be available on campus for a short amount of time.

Optus Vice President of Digital Chris Smith said Optus recognises that not all customers like to receive information in the same way.

“We have found millennials like to engage with our brand not just buy a phone or sign up to a plan and Snapchat is a great way for them to do this,” Mr Smith said.

“Millennials are big data users but they are also smart in how they use it. Most enjoy accessing ‘data-free’ music streaming through Spotify, Pandora, iHeartRadio and Google Play music and save the rest of their data for browser searching.

“While others use their data watching sport and using Facebook, Youtube, Instagram, Twitter and Snapchat.

“At Optus we are big on creating memorable moments that you can share with friends and family. The Snapchat filters are a great way for students to create these moments and celebrate O-Week,” Mr Smith said.

Optus will be on the ground with pop-up stores at 29 universities across the country in metro and regional areas. Students can also enter an exclusive competition to win two tickets to the iHeartRadio Music Festival in Las Vegas online at optus.com.au/students or on campus at the pop up stores.

Snapchat filters will be available at:

• University of New England, Armidale: 14 February
• James Cook University, Townsville:  15 February
• James Cook University, Cairns:  15 February
• University of NSW, Kensington:  20-22 February
• Griffith University, Brisbane:  21 February
• Flinders University, Adelaide:  20 – 22 February
• Monash University, Clayton:  20-23 February
• University of Western Australia, Crawley:  24 February
• Deakin University, Burwood:  27 Feb – 1 March
• University of Sydney:  1-3 March

The Optus mobile network handles over 50 million calls, 65 million SMS messages and carries 600 terabytes of data every day.

Media contact:

Gabrielle Crittenden/Candice Lester

Optus Corporate Affairs

(02) 8082 7850

media@optus.com.au