Art and technology meet through an app that supports the 32nd Kaldor Public Art Project – barrangal dyara (skin and bones).
Sydney-based Wiradjuri/Kamilaroi artist, Jonathan Jones will present barrangal dyara (skin and bones), the first Kaldor Public Art Project presented with an Australian Aboriginal artist and one of the largest and most significant projects to date.
Optus has partnered with Kaldor Public Art Projects to build a new mobile app, created to enhance the visitor experience at the Royal Botanic Garden in Sydney.
The free-to-download app, created by Optus Yes Lab, uses beacon technology to provide visitors with instant text and audio illuminating the project as they walk through the artwork. As visitors walk past one of the 21 beacons throughout the 20,000 square metre site, the technology will automatically engage them in conversations providing insights to the themes explored.
In consultation with the artist, Jonathan Jones, and input from lead corporate partner, Commonwealth Bank, Optus Yes Lab developed the app which is designed to serve as a supporting companion to the artwork. Kaldor Public Art Projects will also use data captured by the beacons to better understand visitor behavior to guide planning of future events.
John Paitaridis, Managing Director, Optus Business, said, “This initiative showcases what is achievable when art and technology combine. Optus is proud to partner with Kaldor Public Art Projects and support the arts and indigenous communities through a powerful and innovative display celebrating Aboriginal culture.”
John Kaldor, Founder of Kaldor Public Art Projects said, “We are delighted with the continued support of the Commonwealth Bank and are excited that Optus has become a Partner of this outstanding project, barrangal dyara (skin and bones). This unique app created by Optus will add an additional dimension for the understanding of Jonathan Jones’ artwork.”
iOS and Android users can download the Project 32 app today, and attend the contemporary art exhibition from 17 September until 3 October.
Project 32 App links
iOS – Apple
Android – Google
About Optus Yes Lab
Optus Yes Lab is a team of ‘intrapreneurs’ within Optus who develop innovative ideas and partner with start-ups to create products of the future for Optus. They explore customer problems and find new ways of solving them through pushing the boundaries of technology & innovation. Ultimately Optus Yes Lab builds products – from small experiments, to prototypes, to fully developed products.
About Kaldor Public Art Projects
Jonathan Jones’ barrangal dyara (skin and bones) marks the 32nd Kaldor Public Art Project in Australia and the first by an Australian Aboriginal artist. For almost 50 years, Kaldor Public Art Project has worked with some of the world’s most esteemed international artists. Our temporary projects have had a lasting impact on the cultural landscape and have changed the way the Australian public sees and experiences the art of today.
Media contact:
Steve Batten
Optus Corporate Affairs
T: (02) 8082 7850
E: media@optus.com.au
David Dunn
Ogilvy PR
T: (02) 8437 5312
Kym Elphinstone Managing Director, Articulate PR 0421 106 139
Art and technology meet through an app that supports the 32nd Kaldor Public Art Project – barrangal dyara (skin and bones)
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