OPTUS BUSINESS EQUIPS RETAIL SECTOR WITH RETAIL ASSIST
Enterprise-grade solution delivers integrated seamless service experience.
Optus Business has announced a new mobile point-of-sale capability that allows retailers to process sales, check stock availability, access customer information and support back-end operational requirements from a mobile device within store.
Optus ‘Retail Assist’ integrates with a retailer’s existing systems to provide a seamless in-store customer experience, while delivering increased efficiencies for retailers.
David Caspari, Vice President, Business Technology & Solutions, Optus Business said as the retail sector propels toward a digital first experience, businesses were increasingly looking for access to customer-centric technology solutions.
“Customers want staff to be able to provide stock availability quickly rather than check ‘out the back’. They want product specs and sizes, and the ability to buy the item wherever they are in store.
“Retail Assist delivers a win-win experience because it equips staff with the tools they need to deliver a great customer experience.”
For retailers, the solution improves operational efficiency by supporting end of day reporting, inventory management, sales performance data and daily activities such as ‘click and collect’.
Retailers can also manage their businesses more effectively by centralising processes, improving staff productivity and optimising floor space to boost store performance.
Delivered as-a-Service Retail Assist is scalable for small to large retailers. It incorporates a range of retail applications and device options, and integrates seamlessly with bank payment terminals.
It is delivered across a secure, reliable network and can be hosted or integrated with retailers’ existing systems. Optus Business supports and manages Retail Assist for customers on a 24-month plan, which includes ongoing upgrades.
“Optus Business developed Retail Assist in response to requests from retailers for better ways to service their customers. We were mindful that retailers typically already had sizeable investments in various point of sale, customer management and other systems, so we designed Retail Assist to integrate all these systems, ensuring they complement rather than replace existing technologies,” said Mr Caspari.
Mr Caspari said Optus Business leveraged partnerships with technology leaders such as Microsoft, HP and the major banks to develop Retail Assist and as a result, retailers can migrate to the full suite of Retail Assist capabilities at a speed and time that meets the specific needs of their business.
“Retail Assist showcases Optus Business’ relentless drive to innovate on behalf of its customers,” Mr Caspari said.
“We are committed to building on our 20 years of experience in the payments business which includes transporting large volumes of transaction data between merchants and banks to deliver market-leading solutions on behalf of retailers and businesses in other industries.”
As Optus Business is constantly evolving and developing the solution, retailers do not need to worry about undertaking product enhancements and developments. They can focus instead on delivering core activities such as outstanding customer service, great products and efficient, cost-effective operations.
Media contacts
Steve Batten
Optus Corporate Affairs
T: (02) 8082 7850
Ross Lambert
Ogilvy PR
T: (02) 8281 3816
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