OPTUS ADDS NEW SOCIAL MEDIA AGENCY TO ROSTER

Optus today announced it has appointed We Are Social to manage social media activity following a competitive pitch process.

We Are Social will develop social campaigns and content for Optus’ consumer and small and medium business (SMB) functions.

Ben White, Managing Director of Marketing and Product at Optus said, “With Optus repositioning itself as an entertainment and technology brand, we needed a partner who understood the challenges ahead and could elevate our presence across social channels.”

“We Are Social stood out during the pitch process. It has a strong history of working with brands in both the entertainment and sport space, and brings valuable creative and analytic expertise to the table.”

Suzie Shaw, Managing Director of We Are Social in Australia said, “Optus recognises the power of putting social thinking at the heart of marketing, and that’s what we do.”

“We are beyond delighted to be working with Optus and think this will give us the opportunity to create outstanding work.”

We Are Social joins Optus’ consumer agency roster of Big Red, M&C Saatchi, The Works, Emotive, WiTH Collective, AKQA, and Thrive PR and Communications.

Media contact
Gabrielle Crittenden

Optus Corporate Affairs

02 8082 7850

media@optus.com.au