OPTUS ANNOUNCES EXCLUSIVE FIVE-YEAR PREPAID DEAL WITH START-UP MY MOBILE DATA  

My Mobile Data to focus on V8 Supercars content delivery.

Optus Wholesale has announced an exclusive five-year prepaid agreement with My Mobile Data (MMD) – a disruptive mobile virtual network operator (MVNO) focused on delivering video and live audio content to mobile devices and tablets.

Today’s announcement with MMD coincides with the confirmation that MMD, through its brand OVO, will provide its customers unique content for the Australian V8 Supercars as part of a new three year deal, which will provide subscribers with access to live trackside commentary, never seen before archive footage and more.

Rob Parcell, Managing Director Optus Wholesale said the deal represents a great new relationship for Optus Wholesale – one that reflects Optus’ own strategy of focusing on customer entertainment and content delivery.

“Optus understands the importance of unique and engaging customer content and we are excited to be supporting OVO to deliver its customers content like the V8 Supercars, following our own recent Cricket and English Premier League content deals.”

Matt Jones, CEO of MM Data said: “We are re-inventing the traditional telecommunications model creating a hybrid between an SVOD and Telco that will provide allowances for the consumption of entertainment and ‘OVO content’ for sports and entertainment fans, in addition to general data allowances for everyday use and unlimited national calls and SMS.”

“This relationship is about ensuring we have access to enable the delivery of video and audio content for our customers.”

With more than 3.5 million V8 Supercars fans in Australia, OVO is targeting a large audience with its no contract prepaid plans. The new media-telco introduces ‘OVO Time’ for viewing V8s content, meaning customers don’t have to worry about data usage when viewing view videos, live audio streams and race statistics.

MM Data customers will be able to access OVO V8 Supercars content and audio via both a web app and the V8 Supercars website. The web-based business is backed by an Australian-based contact centre to support fans and is targeting its second major content partnership in quarter one of 2016.

“Optus Wholesale is looking forward to nurturing and developing the relationship with MM Data and OVO. They have an exciting and innovative business,” said Mr Parcell.

Optus Wholesale is Australia’s largest wholesale provider.  It has built a strong MVNO customer base as a result of providing full access to Optus’ network service and capability.

ENDS

Media contact

Steve Batten

Optus Corporate Affairs

(02) 8082 7850

media@optus.com.au