CONNECTED HOMES ARE A NEW PRIORITY FOR AUSSIE HOUSE-HUNTERS

Make sure you’re internet-ready before signing on the dotted line.

 New research from Optus reveals that while almost 60% of Australians admit they wouldn’t move into a property that can’t be connected to the internet, only one in four (27%) house-hunters actually investigate the broadband connectivity of a home before moving in.

Almost 76% of Australians see an internet connection as a key consideration when moving home and 39% want the internet working on the day they move in. In fact, broadband speed (27%) now ranks just below proximity to work (64%), public transport options (44%) and good local schools (28%) when it comes to choosing a new property.

However, despite its importance, 5.5 million Australians admit they don’t know what questions they need to ask to ensure their new home is internet-ready when they move in.

Ben White, Vice President, Fixed Marketing at Optus said, “We know Australian homes rely on the internet for sending emails, shopping, streaming entertainment content, and social media. Without access, these simple tasks can be difficult to complete as quickly and efficiently as we’d like. So it’s essential that house-hunters think about their internet needs before settling on a new home, so they don’t find themselves at a loss after moving in.”

Christopher Mourd, Head of Real Estate for LJ Hooker said, “Public transport and good schools will always be top of mind for people on the hunt for a new home, but broadband is emerging as the new must have. An internet connection – particularly an NBN-ready home – can make a property more appealing to house hunters.”

With the internet firmly embedded in our everyday work and play, staying connected is more important than ever. In fact, two million Australians would rather stay at work to use the internet, than face going home to a property without an internet connection.

“Optus recognises that moving house is a massive feat so we’re trying to make it easier for our customers. Simply hop online, submit a relocation request and we’ll manage the rest. The best part of doing it online is that we’ll waive any relocation fees,” Mr White added.

Before signing the dotted line for your dream home, ask your service provider the following questions to help ensure you’re internet ready and connected from the very first day in your new home:

• Can I get the internet at my new address?: When considering a newly built house, it’s important to check whether the internet can actually be connected to the new property. Visit your service provider’s website to check whether the address is serviceable and the type of service that’s available.
• How much will it cost?: Moving home can be expensive, so it’s worth checking relocation costs with your service provider. Optus waives standard reconnection fees for customers who transfer their connection using our online services, allowing them to save in the process. Customers can organise their relocation at: https://www.optus.com.au/customercentre/relocation
• How can I organise to transfer my service?: Contact your service provider in advance to ensure you’re connected on day one. The process varies depending on the provider; however, Optus’ online service keeps it simple and easy. Customers can submit their request online and the rest is organised on their behalf – it’s one less thing to worry about when moving home.

Media contacts:

Gabrielle Crittenden

Optus Corporate Affairs

(02) 8082 7850

media@optus.com.au

Notes to editors:

The research was conducted online by Galaxy research among a representative sample of Australian adults aged 18 – 64. The sample was 1,267 respondents. Fieldwork took place between 7th and 9th September.