OPTUS BUSINESS BOOSTS END-TO-END ICT CAPABILITIES WITH CISCO DATA VIRTUALISATION SOLUTION

First vendor to provide Cisco’s industry-leading technology in the Australian market.

Optus Business has expanded its Australian partnership with Cisco to make it the first Australian vendor to offer Cisco’s industry-leading Data Virtualisation technology.

Cisco’s Data Virtualisation tools, coupled with Optus’ Cloud capabilities, enable Optus Business customers to benefit from agile data integration software that makes it easy to query all types of data across the network, as if it were all in a single place. This allows customers to draw better insights, and ultimately, adapt more quickly to fast-changing business conditions. This can all be done without having to physically move any data.

Integrating with Optus Business’ existing Intelligence and Data Analytics tools, the Cisco Data Virtualisation technology will enable customers to collate structured and unstructured data, from the transactional to social, which leads to better understanding of customer experience.

The technology also addresses critical data management and storage complexities, such as security and agility, ensuring significantly improved speeds against traditional data integration. Even more critically, it makes the data available to multiple user profiles. Users are empowered with instant access to data they want, when they want it.

“We are excited by the compelling benefits this technology can offer our customers in Australia, which have been well demonstrated in the US market, particularly in the financial services industry. Data virtualisation’s streamlined approach reduces complexity and saves money, due to the reduction of data replication and consolidation,” Jennie McLaughlin, Head of Business Applications and Solutions at Optus Business said.

“It takes a robust and technology-savvy business to be able to help its customers fully realise Cisco’s Data Virtualisation technology, and Optus is a more than capable partner on this front. We are proud of our long-standing relationship with Optus, and look forward to continuing to support Optus’ growth as an end-to-end ICT provider,” Jason Brouwers, Director, Partner Business Group, Cisco said.

Optus Business currently has eight certified Cisco Data Virtualisation engineers, with several others set to commence the technical training.

This news builds on a long-standing partnership between the two organisations, and grows Optus Business’ capabilities as an end-to-end, integrated ICT provider. The announcement also follows recognition of Optus Business as Cisco’s ANZ Partner of the Year in April 2015, as well as its adoption into Cisco’s InterCloud Program earlier this year.

Media contacts

Steve Batten

Optus Corporate Affairs

T: (02) 8082 8795

E: Steve.Batten@optus.com.au

Mihika Gujral / Wendy Ko

Text100 Public Relations

T: (02) 9956 5733

E: sydneyoptusteam@text100.com.au