Optus research reveals national ambition to transform hobbies into dollars Aussie workers are dreaming of entrepreneurial exploits that free them from the daily grind, with over half (57%) of respondents from new Optus research expressing a desire to turn their passions into a small business. Australia’s young guns are leading the charge, with 18-24 year olds (69%) and 25-34 year olds (67%) most likely to want to transform their hobby into profit. Over half of baby boomers (53%) also admitted an aspiration to start a business using their passion.
Budding entrepreneurs In a sign of the digital times, online businesses hold the greatest appeal with 43% of Australians indicating their preference to be part of the global e-business revolution. Men (47%) are more likely than women (39%) to dream of turning their passion into an online business, while people living in regional and rural communities (46%) also see online as the way to go. Other hobbies Australians want to turn into a business include:
- 21% want to open an arts and crafts business
- 20% have a secret ambition to start a cafe or coffee shop
- 19% would like to work with fresh produce, potentially opening a market stall
- 16% would like to open a bookshop
- 16% would like to build a social enterprise that reinvests in the community
Reid Meldrum, Head of Small and Medium Business at Optus, said, “It’s great to see that online ventures top the list for budding entrepreneurial Aussies. Setting up your own business can be a daunting prospect when you aren’t a tech expert. “Optus’ Business Specialists work directly with entrepreneurs looking to take their first steps, providing advice on all the latest technology, as well as guidance on broadband and mobile packages which suit their business needs. Getting the foundations in place to kick-start your business dream is easier than people imagine.”
A nation of foodies With over half (54%) of Aussies contemplating a future in the hospitality and tourism industries, it’s no wonder Damian Cerini’s food and wine based cycling tour business,
Tour de Vines, is taking off across Australia, New Zealand and now Europe. Started in north east Victoria on the Murray to Mountains Rail Trail in 2002, Tour de Vines provides easy, safe cycling tours experiencing cellar doors and gourmet treats from stunning wine regions. Although it was challenging at first, Mr Cerini wishes he turned his love of cycling and good food and wine into a business long ago. “I love wine and I love cycling, but never dreamt I could combine the two to create my dream job. Branching out on your own can seem insurmountable, but it's actually quite achievable, especially if you’ve got the right people to support you. We’re out on the road a lot, so having Optus’ mobile services helps us communicate with customers quickly, and turn around enquires on the go. Optus’ 24/7 assistance ensures that I have support whenever I need it and I don’t miss out on bookings.” For other Aussies looking to take the plunge, Optus can help get your business off the ground with broadband and mobile solutions, and provide you with guidanceon the best devices for your business, plus much more. To check out how to kick-start your project call 1300 592 533 or visit
www.optus.com.au/business.
Contact Details: Fuel Communications: 02 8217 6500
Optussmb@fuelcommunications.com.au Note to editor Galaxy Research survey of 1,055 Australians in October 2014 aged 18 years and older distributed throughout Australia.
