Gigantic kittens, a gratuitous helicopter shot, slinkies, skydiving Elizabethans, dancing ‘beautiful people’ and a muffin. They’re all part of the new Optus integrated campaign, Live More Yes!, which is set to build on the momentum the brand ignited with its return to being a true customer champion.
Last year Optus relaunched its brand starting with a Declaration of Yes to its customers and a promise to say Yes more often to the things that really mattered to Australia. Today, Optus is amplifying this message to new levels with a cross platform entertainment extravaganza. The new campaign delivers the inspiring sentiment that is at the heart of ‘Yes’ in a bigger, bolder, more imaginative way.
“Yes has always been our ethos and now we’re amping it up because life’s better when there’s more of it,” said Nathan Rosenberg, Head of Brand, Optus. “This year we’re going to show more people why Optus is the right choice for them in a truly different way. With our awesome network, simple and great value new products and brilliant service, you can Live More Yes! everyday.”
I can’t live without my mobile phone!
The campaign and new products it will feature, like a new value packed BYO offer, data sharing across devices and more data included, is for everyone who can’t live without their mobile phone and who love that they’re more connected and creative than ever before. This campaign brings their imagination to life and entertains unlike any Optus campaign to date.
“Optus is delivering on our promise of more Yes by giving Australians the freedom to use their mobiles to their heart’s content with the new My Plan and data sharing done right. This is the next step in proving our customers are the most important thing in the world to us and we’re here for them every day doing more of what they want,” said Rosenberg.
Bigger, better, bolder
Live More Yes! kicked off on Sunday with a commercial led by a well-known young Australian comedian who is also a real customer to help in presenting the power of Yes. It’s also jam packed with 80’s pop music, giant kittens, sun, snow, helicopters and mirror balls. Too much? Never!
This campaign is the biggest and most creative by Optus and playfully shows Optus delivering more to its customers. Inspirational elements from the creative are integrated through customer touchpoints including digital, outdoor, print, in-store and direct marketing.
How is Optus Living More Yes?
Running concurrently to the brand campaign are product spots which focus on Optus’ new industry-leading mobile plans. The value packed plans epitomise Live More Yes! by offering more voice and more data inclusions. They also allow customers to share their mobile plan’s data across multiple devices, like tablets, making sure every megabyte counts – all on one plan, with one bill.
“It’s time for everyone to Live More Yes! So get out there and get to it. If you’re with us, thanks for choosing us, we love you. If you’re not, maybe it’s time to make the move, because this is just the beginning of even more exciting things to come,” said Rosenberg.
Want to see it for yourself? Check out the commercial here: https://www.youtube.com/watch?v=WXkMv7O3xg8
Creative partners: M&C Saatchi, Re, Starcom, DT, TCO, Soup and Amobee.
Media contact:
Claire Wong
Optus Corporate Affairs
(02) 8082 7850
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