KEEP IT LOCAL WITH NEWSLOOP

News floods our gadgets all day, every day, the result of which can be overwhelming for many Australians. Fear not news junkies, NewsLoop has the answer to manage the information overload.

A refreshed content aggregation app for iOS and Android launched today, NewsLoop is a personal news and lifestyle content service that allows Australians to tailor what they see to their location. Users can narrow down the content they see to the stories that are relevant to one of the country’s eight states and territories.

An expert team of editors handpick the best local content and presents it on the user’s personalised cover page that’s convenient and easy on the eye.

Over 30 categories, including 25 lifestyle topics, and 600 local and international publishers ensure there’s plenty of content to go around. By presenting it all in a clean, minimalistic, and colourful way, NewsLoop gives users an easy way to navigate through the jungle of news that’s out there.

Alex Fenby, Director of NewsLoop, SingTel said, “We all love using smartphones to keep up to date but it can get difficult with an overload of content to wade through. NewsLoop aims to relieve some of this stress by sifting through a world of content and delivering the local and relevant stuff that matters, whenever and wherever.”

So what sets NewsLoop apart from the rest?

• It’s all about location – NewsLoop narrows down news to a state level. Users can personalise content to their location, while also having the best of international publishers to get a global angle.
• Hobbies and interests come first – With 30 different categories like Tech & Gadgets, Fashion, Travel, Sports and more, readers no longer need to scroll far to get to the stuff that interests them.
• Get the best of Aussie content – Mix it up with some of Australia’s most respected publishers such as the ABC and Fairfax Media, as well as popular blogs like Backpagelead, OzCelebrity and many more.
• Refreshed design to improve the browsing experience – With extensive use of bold and vivid colours to mark content, navigation around the app is more intuitive.

“NewsLoop brings greater convenience smartphone users look for. Unlike other news aggregation apps out there, NewsLoop can focus content by location, giving access to 130 Australian websites in one place.”

You see your favourite types of news stories as soon as you open the app, instead of having to go search for them,” said Alex.

Developed by SingTel Group Digital L!fe, NewsLoop is available for iPhone and Android – search for NewsLoop in both app stores.

For more information, visit www.discovernewsloop.com.

Media contact:

Optus Corporate Affairs

(02) 8082 7850