Skip to Primary NavigationSkip to ContentSkip to Footer
  • Personal
  • Business
  • Enterprise
  • Deals
2026
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993

January

(5)

February

(4)

March

(8)

April

(5)

May

(16)

June

(6)

July

(7)

August

(6)

September

(5)

October

(5)

November

(7)

December

(7)

OPTUS ANNOUNCES MANAGEMENT CHANGES

3 December 2012

Optus today announced two key management changes which will strengthen the SingTel Group's global digital business and take advantage of changes in the consumer info-communications and multimedia landscapes.

Michael Smith, Managing Director, Marketing, will take on a global role as Chief Commercial Officer for Group Digital L!fe, SingTel.

Michael will be part of the team driving the growth agenda for this new business, with responsibility for expanding the portfolio of global digital products, developing a strong digital brand, and driving sales.

Allen Lew, CEO Group Digital L!fe SingTel, said "Michael possesses deep expertise and insights into the Australian consumer. I am confident his appointment will bring to life many of the innovative ideas and distinct services that SingTel is introducing into the global market."

Optus will announce a replacement for the role of Managing Director, Marketing, in the new year.

Austin Bryan, Vice President, L!festream, Group Digital L!fe, SingTel, will move from his regional role to Optus, reporting to Kevin Russell, CEO Consumer Australia.

Austin will focus on transforming Optus' operating model to drive efficiencies and align capabilities to help Optus gear up for what will be a very different market in 2017.

"The communications industry is radically different from what it was five years ago. Similarly, how we serve our customers and operate today will not be relevant in five years' time. Austin's focus is to drive the appropriate changes in the Optus Consumer unit's structures, platforms and capabilities to meet the demands of continually evolving customer expectations and technologies," said Kevin Russell.

Media contact:
Gabrielle Crittenden
Optus Corporate Affairs
Optus Media Hotline: (02) 8082 7850

More from Optus

  • My Optus App
  • SubHub
  • Accessories
  • Student Hub

Customer Service

  • Contact Us
  • Help & Support
  • Store Locator
  • Payment Assistance Policy
  • Feedback & Complaints
  • Report a service outage

About Us

  • About Optus
  • Careers
  • Corporate Information
  • Media Releases
  • About Singtel
  • Accessibility

  • Blog
  • Connect With Us on facebook
  • Connect With Us on instagram
  • Connect With Us on tiktok
  • Connect With Us on linkedin
  • Connect With Us on twitter
  • Connect With Us on youtube

  • Critical Information Summaries
  • Standard Agreement
  • Privacy, Security & Safety

Connect with us

  • Blog
  • Connect With Us on facebook
  • Connect With Us on instagram
  • Connect With Us on tiktok
  • Connect With Us on linkedin
  • Connect With Us on twitter
  • Connect With Us on youtube
  • Critical Information Summaries
  • Standard Agreement
  • Privacy, Security & Safety
© 2026 Singtel Optus Pty Limited
Optus acknowledges the Traditional Custodians of the lands, waters and skies across Australia. We pay our respects to Elders past and present and honour the strength and continuity of the world's oldest living cultures.