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DEAF SERVICES QUEENSLAND AND OPTUS PUT THE POWER OF SIGN LANGUAGE INTO YOUR HANDS

25 October 2012

Coinciding with The National Week of Deaf People, Deaf Services Queensland today launched SignIQ, a smartphone application developed in partnership with Optus Business that assists in teaching Australian Sign Language (Auslan) in a fun and interactive way.

Brett Casey, Chief Executive Officer of Deaf Services Queensland, says the SignIQ app is a significant step for Deaf Services Queensland, as users can search more than 125 common words or phrases; access the equivalent Auslan signs in a visual format; learn about the context in which signs can be used; and test their newly acquired skills with a memory recall game.

“Many of the applications in the market are based on American Sign Language, as opposed to Australian. Learning a new language can be really difficult, too – so we wanted to help Auslan learners by providing them with the means to do so in an engaging and interactive way,” Brett Casey said.

Deaf Services Queensland’s proposal for the SignIQ app was a runner-up in the 2011 Optus Mobile Apps Challenge, which encouraged businesses to submit their app concepts to be considered for joint design and development by Optus Business and its mobility partners. Optus Business recognised the educational benefit of the SignIQ app concept and worked with its mobility partner Philology to make the application a reality.

Phil Offer, Vice President Mobility & Convergence at Optus Business said, “Our Optus Future of Business Report found that more organisations are embracing apps as a way to engage with their customers and the community. More than 48 per cent of organisations plan to develop mobile apps for their customers in the next three to five years.

“Working with our mobility partner Philology, Deaf Services Queensland and Optus have developed an app that is more relevant and accessible for Auslan learners. Using animations to teach Auslan, the app also educates users on how particular signs are used in context, while providing important information on the etiquette of communicating with the deaf too,” Phil Offer said.

The National Week of Deaf People runs from Saturday 20th until Friday 26th October, 2012.

The SignIQ app is available on the iTunes App store for $1.99. More information about the app can be found at www.youtube.com/watch?v=RQPHUkmWMXE

Media contacts

For all media requests, please contact:  
Derek Lau/Joshua Drayton Stephen Danckert
Optus Corporate Affairs Deaf Services Queensland
Tel: (02) 8082 7850 Tel: (07) 3892 8558
Simon Fitzgerald/Mihika Gujral  
Text 100 Public Relations  
Tel: (02) 9956 5733  
E: sydneyoptusteam@text100.com.au

About Deaf Services Queensland

Deaf Services Queensland is a not-for-profit organisation providing support services to thousands of Deaf and hearing impaired Queenslanders. Some of the key services and programs Deaf Services Queensland provides are: Auslan interpreting; employment services; Australian Sign Language (Auslan) classes; information, referral and living support; Deafness Awareness Training; children and families support; and National Relay Service Outreach. These services sit are core to the organisation’s vision of Deaf people empowered, connected and achieving. Such services provide a valuable connection between Deaf and hearing communities.

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