A phone call remains the favourite way to stay in touch with family and friends
Social media now outranks SMS as a preferred way to stay in touch with family and friends and more than half of people say social media makes them feel closer to family and friends (53%).
An out of the blue phone call from a family member stands out as what makes people feel closest to their loved ones (66%)
Ideally people would choose to spend over 6 hours per week communicating with close family and friends
The top two things people would say to the person closest to them are ‘I love you’ (30%) or ‘you mean the world to me’ (27%)