OPTUS 2010 FIFA WORLD CUP CONTENT FACTSHEET

Optus will be the exclusive Mobile Broadcaster of the 2010 FIFA World Cup™ in Australia.

Optus be providing customers with a purpose built 2010 FIFA World Cup™ mobile site offering a range of content including:

• Free live streaming of all 64 matches
• Video on demand content including match highlights, pre & post game clips, near-live highlights
• Latest FIFA World Cup™ news
• Results, stats, tables and player profiles
• Analysis video from SBS' The World Game team
• Videos from the fans reporters - The Football Insiders
• SMS alerts (match alert, goal alert & The World Game morning recap)
• 500 FIFA World Cup™ classic videos

• To access the site, customers can text 'World Cup' to 966, where a URL link to an optimised mobile site for their specific handset will be provided. iPhone users will receive a link to the Optus FIFA World Cup™ app for iPhone.
  

Pricing

• Live streaming of all 64 matches including concurrent games is FREE
• Text based content will be charged at standard browsing rates
• All video content including the 500 FIFA archive is part of the premium content offering and will be charged at $6.99 per month

Unique features

• Exclusive live mobile stream all 64 matches for free
• The footage is optimised especially for the mobile phone with close-up shots of the action. This feed ensures that mobile customers can see the details of the game easier.

Compatibility
Handsets must be 3G compatible with an internet browser and media player connected to the Optus 3G/Dual Band Network.