OPTUS LAUNCHES INDUSTRY FIRST BUILT FOR BUSINESS APP STORE

Optus today provided a boost to its business customers by launching Optus Business App Store - an industry first resource from an Australian mobile carrier. Sporting hundreds of built for business applications, supported by scores of industry leading devices and operating systems, customers now have the chance to tailor their business mobile experience to their own specific needs.

Setting the standard for business mobile, the Optus Business App Store provides a variety of new and innovative applications to help small and medium as well as large enterprises get the most out of their mobile devices. Encompassing products such as security applications for sensitive data, budget planning and expense trackers for managers and currency and language applications for business people on the go, the store provides an all-in-one resource, tailored to the needs of today's businessperson.

The Optus Business App Store is the latest in a series of premium products developed by Optus for its growing base of business customers.

Rohan Ganeson, Optus' Managing Director of Small and Medium Business said that the mobile app store was an important step in providing business customers with the services they expect.

"This dedicated Business App Store means our business customers can access a number of productivity centric applications, amongst others, to help them in their day-to-day activities whilst they get on with their business.

"We're excited about giving our business customers a range of built for business options which will make their working day more efficient and we understand that business customers have both personal and business needs - now there is one central place to download applications," Mr Ganeson. said

To access the Optus Business App Store Optus customers can visit http://appstore.optusbusiness.com.au or via Optus Zoo application icon on your handset.

If you would like to develop and sell business mobile applications via the Optus Application Store register your interest by sending an e-mail to partner_connect@optus.com.au.

Media contact:
Simone Bergholcs
Optus Corporate Affairs
Tel: (02) 8082 7850