OPTUS BRINGS CUSTOMERS 2010 FIFA WORLD CUP MATCHES LIVE TO THEIR 3G MOBILE FOR FREE

Optus announced today it will be the 2010 FIFA World Cup™ Mobile Broadcaster in Australia.

Optus customers will have access to:

• Free, live streaming of 2010 FIFA World Cup™ matches - optimised for the 3G mobile*
• 500 FIFA archived video on demand clips
• FIFA wallpapers, screensavers and ringtones
• Match scores, news, statistics and highlight clips
• Over 200 hours of World Cup™ action and footage

"As the FIFA 2010 World Cup™ Mobile Broadcaster in Australia, Optus will deliver live streaming exclusively to Optus 3G mobile customers for free via a dedicated camera which is filmed specifically for the mobile," Mr Paul O'Sullivan, Optus Chief Executive said.

"Optus customers will feel like they are match-side in South Africa watching the games live on their mobile phone while they are out and about. By bringing the world's largest sporting event to our customers for free and live in the palm of their hands we hope to build a greater football fan base in Australia.

"As the official telecommunications partner of Football Federation Australia, we already support the football community from a grass roots level through to the Australian National Team," Mr O'Sullivan said.

"It's great for the game and the Socceroos that Optus mobile customers will be able to watch all the action live from South Africa on their 3G handsets. The World Cup™ is the pinnacle of the football calendar and by providing a platform to watch the games, more fans than ever will be able to support the Socceroos," Lucas Neill, Captain of the Socceroos and Optus Football Ambassador said.

Additionally, Optus has secured a deal with SBS where customers will have access to mobile content, complimenting SBS's comprehensive and multi-platform presentation of the road to the World Cup™ and the global event itself. Content from The World Game will be made available to Optus customers, including features, scores analysis and video.

"This deal offers Optus mobile users the very highest quality match broadcasts tailor-made for mobiles. It will give them blanket coverage from morning to night with the whole gamut of FIFA World Cup-related content such as team-specific reports, updates, downloads and clips," said Niclas Ericson, Director of FIFA's TV Division.

Media contacts:
Tracy Woodley
Optus Corporate Affairs
Tel: (02) 8082 7850

Note: The 2010 FIFA World Cup™ Final Draw will be held in Cape Town on 4 December 2009. The draw will decide the group stages of the tournament and will map the 32 qualifying teams' potential road to the final.

*Available 11 June to 11 July 2010. You must have a compatible 3G handset. Live streaming is only available within the Optus 3G/Dual Band coverage areas, see www.optus.com.au/coverage for details.

Optus Football Fact Sheet

• In October 2008, Optus became one of the biggest supporters of football in Australia as the Official Telecommunications Partner of Football Federation Australia which includes sponsorship of all the Australian national teams including the Qantas Socceroos as well as the Hyundai A-League.
• Optus is the 2010 FIFA World Cup™ Mobile Broadcaster in Australia - Optus customers will have access to:
  • Free, live streaming of 2010 FIFA World Cup™ matches - optimised for the 3G mobile
  • 500 FIFA archived video on demand clips
  • FIFA wallpapers, screensavers and ringtones
  • Match scores, news, statistics and highlight clips
  • Over 200 hours of World Cup™ action and footage
• Optus is an SBS Broadcast Partner - Optus customers will have access to content from The World Game, including features, scores analysis and video.
• Optus has a strategic partnership with Lucas Neill and Tim Cahill as Optus Football Ambassadors. Lucas and Tim work closely with Optus and are integrated into Optus' football communications and campaigns with customers.
• As official telecommunications provider to Football Federation Australia, Optus is the official partner of the Optus Small-Sided Football program. Optus Small-Sided Football is football for children, played on smaller fields, with fewer players on a team and in an environment where the emphasis is on enjoyment rather than winning.
• Communication and teamwork is essential to winning any football game and plays a crucial role in Optus' business of connecting people.