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OPTUS CUSTOMERS STEP TO THEIR OWN BEAT WITH MOBMUSIC

31 March 2009

Optus announced today the launch of MobMusic a new downloadable music application available exclusively to Optus mobile customers.

MobMusic will transform the mobile handset into an easy to use mobile music player by offering customers the choice of unlimited music downloads or a music discovery pass.

Customers will have access to an array of artists from some of the world's top record labels including Sony BMG Music Entertainment, EMI Music and Warner Music Group giving customers instant access to hundreds of thousands of music tracks covering a variety of music genres and eras plus new releases.

Anthony Hearne, Acting Marketing Director, Optus Consumer said, "As mobile phones become faster and smarter, our customers are demanding more choice and more tailored content. Optus has seen customers become more confident when using the mobile internet and mobile applications.

"Our customers are increasingly turning to their mobile as a form of entertainment and music is always high on the list of customer demands.

"MobMusic has been designed to adapt music content for mobile devices offering a simpler music player and a better customer experience. It can be tailored to individual tastes and is a logical extension to the vast range of content services we already offer," said Mr Hearne.

This new service is powered by OnMobile's new innovative multimodal technology.

MobMusic transforms the mobile handset into a music player with two unique music offerings:

  • Music Discovery - gives customers five free* music tracks every week that they can listen to throughout the week. At the end of each week, these five free tracks are replaced by another five free tracks and so on. This gives customers the opportunity to discover new music tracks, all without paying any subscription or download fees.
  • Unlimited Music Downloads - for $3.75 per week customers can subscribe to MobMusic and receive unlimited downloads∧ and download as much music as their phone can handle. Customers can search by artist, song or album for their favourite music tracks. Customers can then listen to these tracks on their mobile whenever they like.

MobMusic offers a variety of features including playlist, feature artists, music news and a music-based networking feature where customers can choose to view and incorporate their friends play lists.

MobMusic can be downloaded from the Optus Zoo mobile portal onto eligible Nokia handsets including Nokia N78, 6220 C, N96, 6210, N82, N95, N81, N73, 6121 C, 6120 C, E65, 6110 and N76 with additional handsets to be announced soon.

For Optus Post-Paid customers the MobMusic application is free to download with no additional data charges to download music tracks. Optus Pre-Paid customers will incur a 22c flagfall per session.

For more information on MobMusic, please visit www.optuszoo.com.au/mobile.

*Optus Pre-Paid customers will be charged a 22c flagfall per data session. See optuszoo.com.au/tc for full details.
∧Available to Optus customers who have a compatible handset with internet browser. You may cancel your subscription at any time. If you cancel your subscription you will not be able to access your MobMusic tracks until you re-subscribe. Maximum number of tracks downloaded at one time is conditional on the size of your handset memory. Optus Fair Go™ Policy applies. Standard GPRS charges apply to navigate to Zoo Music.

Media contact:
Siobhan Quinn
Optus Corporate Affairs
Tel: (02) 8082 7850

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