SMARTER SHOPPING WITH OPTUS? 'YES'

Taking steps to further enhance the customer experience, Optus announced today the next evolution of its retail channel by unveiling newly designed and named 'The Optus 'yes' Shop'. The new design follows Optus' brand marketing strategy of making telco simpler for customers and showcases Optus retail outlets as full-service network stores. Warren Hardy, Managing Director Optus Consumer, said the new stores reflected Optus' direction of delivering a superior customer experience. "Flexibility and convenience is what Optus is all about - we are and will continue to be the 'yes' brand," Mr Hardy said. "The Optus 'yes' Shops are our premium retail distribution channel for consumers and small businesses. They sell and support Optus' full product suite, including 2G and 3G mobile phones and plans, landline telephone deals, internet and broadband services, Optus TV packages and wireless products and accessories. "Retiring the Optus World brand comes after 13 years of trading in Australia and will see the new stores feature a contemporary yellow and white design with modern black and white animal murals painted on the walls to reflect Optus' highly successful animal and nature brand. "The shops also include digital media solutions and a greater ability to demonstrate Optus products and services in real-time. Shop employees will also have new uniforms, to be unveiled later this year, that will further assist us in building our brand image. "I am confident that consumers will find our new stores easy to navigate as our friendly staff deliver tailored solutions to meet their individual needs. This includes a wider range of Optus content and 3G services," Mr Hardy said. Note to Editor:

• To date, Optus has invested over $50 million in its retail chain with a further $30 million anticipated over the next three years.
• Optus has 146 retail stores with the new design unveiled at The Optus 'yes' Shop at Parramatta Westfield in NSW on 21 February 2007.
• The new design will be rolled out to other Optus 'yes' Shops over the next three years.
• Partnering with Optus on the fit out of the new stores are: Public Designers - designers; Ingram's - shopfitters; Proton Lighting - lighting; and McCredie Richmond - quantity surveyors.

Media contact: Luisa Ford Optus Corporate Affairs Tel: (02) 9342 5045