Optus has answered the Pre-Paid mobile market’s demand for greater value at an affordable entry point with the launch of the Optus Turbocharge1 recharge and plan. Buy a $30 Optus Turbocharge Pre-Paid recharge and receive $120 worth of credit, or buy a $50 Turbocharge recharge and receive $250 credit when you choose the Turbocharge Pre-Paid plan. In addition, receive four free text messages to use every day. This product offers true freedom of choice, at typical monthly spend levels, because customers are not restricted on how they can spend their credit. It can be used for voice calls, text, photo messaging, Optus Zoo browsing, ringtones, international calls or international text, made to any network. “As Australians use their mobiles more they are demanding greater value for money. We wanted to reward our Pre-Paid customers with at least the same level of added value as is traditionally offered to cap or Post-Paid customers,” Allen Lew, Managing Director, Optus Consumer said. “We have identified the $30 entry point as appealing to people who do not wish to commit to a monthly cap or plan. “Optus recommends Pre-Paid mobile services for anyone who wants to control their mobile spend as paying up front provides an in-built credit control mechanism. As such, it is particularly appropriate for young people,” Mr Lew said. Customers have 30 days to use the credit and if they recharge within 30 days, unused credit will be rolled over up to a maximum of $500 worth of credit at one time1, to recognise customer loyalty. Optus Turbocharge recharge cards are available now from more than 12,000 retail points nationally including Optus World stores, Optus Mobile Dealers, Australia Post, Coles, Woolworths and many convenience stores and service stations. The Optus Turbocharge Pre-Paid recharge follows a number of recent innovative mobile service offers from Optus: 1All calls are charged at standard rates: 37c per 30 seconds plus 25c flagfall and 25c per text. Recent Optus Pre-Paid Offers 2:
| Optus Turbocharge Pre-Paid recharge | $30 recharge gets you $120 credit; $50 gets you $250 credit. Plus four free text per day. |
| Optus Pre-Paid ‘yes’ International | Call any landline or mobile phone anywhere in the world, locally or overseas, for the same flat rate. |
For further information on Optus Turbocharge Pre-Paid recharge
1 Offer available until 30/8/05. Credits expire in 30 days. $500 maximum for accrued credit. 2 All Optus mobile Pre-Paid plans subject to additional terms and conditions. For full details see: www.optus.com.au/prepaid (select “Great rates” and then “Terms and conditions”). 3 All Optus mobile plans subject to additional terms and conditions. For full details see: www.optus.com.au/mobile and review the terms and conditions for each plan listed.
Media contact: Claire Hosegood Optus Corporate Affairs Phone: +61 2 9342 5042