ASIA PACIFIC'S LARGEST MOBILE ALLIANCE LAUNCHES SUITE OF REGIONAL MOBILE SERVICES

13 June 2005, 11:25 AM

Over 64 million customers to enjoy seamless mobile experience when roaming overseas (Singapore, 13 June 2005) Over 64 million mobile subscribers can enjoy seamless mobile experience when roaming overseas as Asia Pacific’s largest mobile alliance, Bridge Mobile Alliance, today announced the launch of a suite of regional mobile services - Bridge Roaming, Bridge Prepaid, Bridge Enterprise and Bridge Concierge - across eight countries and territories under the Alliance members’ network. Bridge Mobile Alliance was established in November 2004, comprising seven leading mobile operators: Airtel (India), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). CSL (Hong Kong) is the latest operator who has joined the alliance in April 2005 as the eighth alliance member. “The services launched today enable Bridge Mobile Alliance members to deliver a seamless cross-border mobile experience to 64 million subscribers across a highly diverse and fragmented region. Roamers can now enjoy greater convenience and consistency of mobile experience in terms of network connectivity and coverage, whenever they log on to the alliance members’ network”, said Dr Patrick Sim, Chief Executive Officer, Bridge Mobile Pte Ltd. In providing subscribers a seamless roaming experience, Bridge Roaming replicates the familiarity of the subscribers’ home experience, allowing roaming subscribers the easy access to the same short codes for calling customer service or accessing their voice mail as they do at home. And connecting to GPRS for internet surfing or Multi-Media Short messaging will now be a hassle-free and consistent experience across all alliance members’ network. With Bridge Prepaid, prepaid subscribers will be able to top-up their prepaid accounts overseas at designated Bridge Mobile Alliance member counters using local currency, so they can continue to use their prepaid accounts when roaming overseas without having to worry about insufficient credits in their prepaid accounts. They can also top-up the prepaid accounts on behalf of a friend or relative back in their home countries. Subscribers can also enjoy the extended comfort of their home customer service support when they travel overseas through Bridge Concierge - a personalized customer service support at designated Bridge Mobile Alliance counters providing roamers with on-site assistance should they lose their mobile phones or require roaming support. This includes SIM card and handset replacement, special purchase promotions and free Call-Home Support to the home operator customer service lines at selected locations. For enterprises with regional mobile needs, Bridge Enterprise provides a regional one-stop shop service with mobile voice, data and SMS packages. All these services are provided by the local operators under the alliance’s network and they are available in all eight countries from today. "This is a milestone achievement for the alliance and the operator members to have successfully launched a suite of regional mobile services in all eight countries simultaneously, bringing us one step closer to the vision of a seamless mobile service experience across the Asia Pacific region. We are delighted with the high level of cooperation and commitment by all the eight members of the alliance and we look forward to introduce more new services in the coming months ahead.” said Mr Lim Chuan Poh, Chairman of Bridge Mobile Alliance. Bridge Mobile Alliance is focused in the Asia Pacific region, with the objective of spearheading regional collaboration amongst Asian mobile operators to introduce new technology and regional mobile services. As the largest and fastest growing region in global telecommunications, Bridge Mobile is well positioned to be the gateway to channel the demand for significant R&D efforts and investments, for the benefit of the alliance members and our growing subscriber base. About Bridge Mobile Alliance Bridge Mobile Alliance, Asia Pacific’s largest mobile alliance group was established in November 2004. As at June 2005, it comprises eight leading mobile operators: Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Optus (Australia), SingTel Mobile (Singapore), Taiwan Mobile (Taiwan), and Telkomsel (Indonesia). About Bridge Mobile Pte Ltd Bridge Mobile Pte Ltd, Asia Pacific’s largest mobile joint venture company was established in November 2004. It comprises eight shareholders: Airtel (India), CSL (Hong Kong), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Optus (Australia), SingTel Mobile (Singapore), Taiwan Mobile (Taiwan), and Telkomsel (Indonesia). Together, the group will invest up to US$40million over the next three years to build and establish a shared regional mobile infrastructure, to develop seamless cross-border services and deliver a suite of regional mobile services across the Asia Pacific region, with innovative technology solutions and greater economies of scale for the alliance members For more information, please contact: Ms Linda Loh Marketing Manager Bridge Mobile Alliance Telephone: +65-6424 6294 Email: Linda.loh@bridgemobile.com Website: www.bridgemobile.com BRIDGE MOBILE ALLIANCE SERVICES (A) Bridge Roaming Bridge Roaming ensures a seamless roaming experience for subscribers whenever they log onto the Bridge Mobile Alliance members’ network. To replicate the familiarity of the subscribers’ home experience:
  • Subscribers can use the same short codes for calling customer service or accessing their voice mail as they do at home.
  • Subscribers can easily connect to GPRS to access the internet or send MMS across the alliance members’ network.
(B) Bridge Prepaid Bridge Prepaid allows prepaid account users to top up their prepaid accounts at any of the alliance member operators’ designated counters. This service works in two ways:
  • Top up your prepaid account overseas using local currency.
  • Top up a prepaid account on behalf of a friend or relative back in your home country. A notification will be sent to the person upon the successful top-up.
(C) Bridge Enterprise Bridge Enterprise is a regional one-stop shop service for enterprises with regional mobile needs in the Asia Pacific region. Instead of having to liaise with multiple parties, enterprises can approach any alliance member operator to consolidate their mobile needs and requirements. This includes:
  • Complete mobile voice, data and SMS services
  • Customised pricing and service packages
  • Single contract and consolidated billing report
(D) Bridge Concierge Bridge Concierge provides exclusive on-site roaming assistance to roamers from member operators at designated Bridge Mobile Alliance concierge counters across eight countries - India, Hong Kong, Philippines, Malaysia, Australia, Taiwan, Singapore and Indonesia. This includes:
  • SIM card replacement (including purchase of local prepaid card) - should you lose your phone or damage your SIM card
  • Handset recommendations & purchase promotions
  • Free internet access to home operator website
  • Free assistance on roaming and technical enquiries
  • Free “Call Home Support” facility for roaming assistance (at selected locations)