Cable & Wireless Optus today launched 'down to earth' its new brand for satellite telecommunications services aimed at the nation's isolated residents.
Residents and businesses in rural and remote Australia connected to 'down to earth' will receive telephony, high speed internet services, free to air television and facsimile services via a single satellite dish.
Bob Murray, General Manager, Satellite Services said the new products are a natural extension of the work Optus has been doing in rural and remote Australia for the past 15 years following the introduction of Remote Area Broadcasting Services (RABS).
Mr Murray said the RABS example proved that satellite technology was the natural technology for outback Australia.
"Satellite is the ideal communication choice for rural and remote Australia because geography is no obstacle. It does not matter where you live, satellite will reach your home," Mr Murray said.
"Satellite is also reliable, easy to install and maintain, cost effective and has limitless opportunities.
"These are very important issues as the information age transforms our lives and our businesses."
About Optus' rural and remote satellite expertise
Optus is the leading satellite owner and operator in Australia.
It currently has four satellites in orbit and nearly half a million Australians have a dish pointed at its B3 'Hotbird' satellite.
Optus is a leader in delivering rural and regional telecommunication services using advanced satellite technology.
Highlights of a 20-year commitment to rural and regional telecommunications include:
- National first - introduced satellite to Australia in 1985
- World first - launched the first mobile satellite phone service in 1994 with coverage of entire nation, and up to 200kms out to sea
- National first - in 1998, Optus satellites were the first to transfer from analogue to digital - creating what is known as the 'Aurora' platform. This means 4 million Australians living in regional Australia can use television, audio and data simultaneously with just one satellite dish.
'down to earth' product package
Optus products included under the 'down to earth' satellite brand include television, telephone, facsimile, video and high speed two-way internet for residents and businesses.
For more information: Linda Collard Cable & Wireless Optus Phone: 02 9342 5045 Mobile: 0411 024 104
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