OPTUS MOBILE TAKES MARKET SHARE - AGAIN

Cable & Wireless Optus has again taken market share from its competitors for the eight successive quarter.

In industry figures released today, Optus gained 38 per cent of total mobile market net additions in the June quarter, well above its percentage of market share. This is an increase of 23 per cent from the March quarter figures.

Telstra's market share dropped during this period to 48.2 per cent.

Paul O'Sullivan, Managing Director Mobile, Cable & Wireless Optus said that this result was an outstanding achievement taking Optus' market share to 33.4 per cent.

"These results are a strong endorsement of our growing position as Australia's mobile leader," Mr O'Sullivan said.

"Two years ago we had mobile customer numbers that were half those of Telstra.

"Today, through our challenger brand marketing, we have grown to 70 per cent of their size in a period of extraordinary growth," he said.

"This is another outstanding quarter for Optus Mobile. Moving forward we expect growth to continue although competition will be harder," Mr O'Sullivan said.

Key Facts (mobile customer numbers as at 30 June 2000):

• Increasing market share again with 38 per cent total market net additions;
• Eight consecutive quarters of mobile market share growth;
• Total mobile market share up 0.4 per cent to 33.4 per cent;
• Strong growth despite analogue switch off;
• Total mobile net additions increased by 23 per cent on March quarter; and
• Total mobile customers 2.86 million.

Cable & Wireless Optus - Mobile Market Share

For more information:
Stephen Woodhill
Cable & Wireless Optus
Phone: (02) 9342 7850