AUSTRALIAN BRANDENBURG ORCHESTRA ANNOUNCES MAJOR SPONSORSHIP AGREEMENT WITH CABLE & WIRELESS OPTUS

The Australian Brandenburg Orchestra last week, officially announced the signing of a major, new Principal Sponsorship for three years with Cable & Wireless Optus.

"We are delighted with the agreement, which we see as a partnership between Australia's finest period instrument orchestra and one of Australia's leading communications companies," said Bruce Applebaum, General Manager, Australian Brandenburg Orchestra.

"The on-going generous sponsorship support of Cable & Wireless Optus will have a major impact on the future of the Orchestra offering the Australian Brandenburg Orchestra the means to plan bigger seasons, secure world class guest artists and ultimately build on creating a greater national profile."

Paul Donovan, Cable & Wireless Optus Chief Commercial Officer, said "Cable and Wireless Optus values what is human and inspiring, and what could be more human and inspiring than the Australian Brandenburg Orchestra?"

"As Principal Sponsor of the Australian Brandenburg Orchestra, Cable & Wireless Optus is thrilled to bring audiences around the country an Orchestra of such standing. We look forward to strengthening our relationship with the Australian Brandenburg Orchestra and to showcasing the creativity and excellence of the Orchestra for the next three years," said Mr Donovan.

For Senator the Hon. Richard Alston, Minister for Communications, Information Technology and the Arts, this partnership between two organisations falling within his portfolio is significant.

"I am pleased to see Cable & Wireless Optus supporting this group of young, energetic and talented musicians. The Australian Brandenburg Orchestra is recognised in Australia for its high standard of quality concerts on period instruments. With financial assistance from Cable & Wireless Optus, the Orchestra will be able to strengthen its profile enormously," said Senator Alston. "Ongoing corporate funding for the Arts is vital if Australia is to retain a dynamic arts community."

For more information:
Melissa Favero
Cable & Wireless Optus
Phone: 02 9342 5030
Email: melissa.favero@cwo.com.au