Page 31 - Optus Future of Business Report 2013

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OPTuS FuTuRe OF BuSINeSS
InSIghTTechNoloGy
Online bringing consumers
and businesses together
Consumers also see the nBn benefits
Consumers largely agree with business on the benefits the NBN
promises to bring them, such as faster transfer times and the ability
to research products online more easily. Nearly a third expect to get
responses to their queries more quickly, while a quarter expect to
carry out more transactions online as a result of the NBN.
Finance and insurance customers are especially interested in
researching products online more easily and a third expect to
get answers more quickly from their providers.
planning for the nBn
Despite the perceived benefits, the number of organisations with a
strategy to capitalise on the NBN is still relatively low, although this
figure has doubled from 8% last year to 16% in 2013. The government
sector is the most advanced in their preparations, with about a third
saying they have NBN strategies – twice the survey average.
When preparing for the NBN, organisations may consider how it will
change their business model. For instance, could products be digitised
to be provided as services? How will the NBN enable the use of cloud
systems for backup and recovery, or on-demand services to reduce
capital investment? Staff may be relocated or offered the opportunity
to work remotely, aided by the ability to use video conferencing at home
while connected via the corporate VPN. And as more employees conduct
their day-to-day business activities online via video conferencing,
businesses may also be presented with the opportunity to expand into
new regional locations and become less reliant on their CBD operations.
It’s worth also considering how those you deal with are adapting.
Suppliers may require their partners to handle certain transactions
online. Customers may have similar expectations of the businesses
they deal with.
For businesses to fully benefit from the NBN’s promise, they could start
planning for this transition now and carefully evaluate how it can
potentially transform their business and support customer engagement.
DOES YOUR ORGANISATION HAVE AN NBN STRATEGY?
(%)
2012
71 8
21
76
16
8
2013
NO YES DON’T
KNOW
(%)
51 39 31
I WILL BE ABLE
TO DOWNLOAD
CONTENT
MUCH FASTER
I WILL BE ABLE
TO RESEARCH
PRODUCTS/SERVICES
ONLINE MORE EASILY
I WILL RECEIVE
FASTER RESPONSES
TO QUERIES/PROBLEMS
I SUBMIT ONLINE
CONSUMERS – TOP 3 IMPACTS OF THE NBN IN 3–5 YEARS