Retail excellence is the standard at Optus Bourke Street Mall

• Optus’ flagship Bourke Street Mall store has won the prestigious gong for best store fit-out in the 2023 National Retail Awards. 
• The concept store also recently won gold in the Global Future Design Awards 2023 retail interior category. 
• The Bourke Street Mall store challenges the traditional telco retail model by offering an immersive, experiential shopping destination.

Optus’ flagship Bourke Street Mall store in Melbourne continues to delight customers through a magical in store experience and has been recognised for its interior fit out in several prestigious awards. 

The flagship store won the store fit out category at the 2023 National Retail Awards which celebrate retailers dedicated to championing innovation and embracing new store functionality, technology and design.

The store also won gold in the renowned 2023 Global Future Design Awards, making Optus the only Australian winner in the competitive global awards. 

These accolades reinforce Optus’ commitment to customers as we strive to offer something exciting in store for every shopper to enjoy, from purchasing a new handset to discovering smart devices and learning about tailored solutions and services. 

Optus partnered with Greater Group, a global retail design and build agency, to design a shopper's playground and bring Optus’ vision of becoming more than a telco to life.

Frances Martin, VP Operations and Enablement at Optus, said, “The futuristic store presents products and services in a highly interactive format, allowing our customers to experience our offerings in more intimate and immersive ways than ever before.”

Optus Bourke Street Mall is a cultural, community and tech destination where customers can fall in love with the latest tech, explore all of Optus’ connectivity options and be inspired by our experts. 

Media contact: 
Anthony Giannopoulos 
Optus Corporate Affairs 
02 9037 8179 
media@optus.com.au