The Most Powerful and Advanced Smartphones — iPhone 11 Pro and iPhone 11 Pro Max — and All New Dual Camera iPhone 11, Available to Pre-Order from Optus on 10pm AEST Friday 13 September 2019.

Apple Watch Series 5 available to order beginning 10pm AEST Friday 13 September 2019.

Optus today announced it will offer the latest products from Apple, including iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone, as well as the new dual-camera iPhone 11 . Optus will also offer Apple Watch Series 5 with Always-On Retina display and the new seventh-generation iPad. Customers will be able to pre-order iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max and Apple Watch Series 5 beginning 10pm AEST Friday 13 September 2019 at www.optus.com.au. The new iPhone and Apple Watch Series 5 will be available in Optus stores starting on Friday 20 September 2019. For complete pricing details, please visit www.optus.com.au                

iPhone 11 Pro and iPhone 11 Pro Max feature a new triple-camera system that provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography with Night mode and the highest quality video in a smartphone. The powerful Apple-designed A13 Bionic chip provides unparalleled performance for every task while enabling an unprecedented leap in battery life, with iPhone 11 Pro offering up to four more hours of battery life in a day than iPhone Xs, and iPhone 11 Pro Max offering up to five hours more than iPhone Xs Max. The new Super Retina XDR in the 5.8-inch iPhone 11 Pro and 6.5-inch iPhone 11 Pro Max is the brightest and most advanced display ever in an iPhone. iPhone 11 Pro and iPhone 11 Pro Max come in four gorgeous finishes including a beautiful new midnight green.

iPhone 11 is packed with new powerful and innovative capabilities seamlessly integrated with iOS 13, bringing an unparalleled user experience. iPhone 11 introduces a powerful dual-camera system with all-new Ultra-Wide- and Wide-angle cameras, producing the highest quality video in a smartphone, offering major improvements in low-light photography with Night mode, and Portrait mode of people, pets, things and more. iPhone 11 is powered by the A13 Bionic chip to perform the most demanding tasks, while getting through an entire day on a single charge, and is designed to withstand the elements with improved water resistance and the toughest glass ever in a smartphone. iPhone 11 comes in six new gorgeous colours including purple, green, yellow, black, white and PRODUCT(RED).

Apple Watch Series 5 debuts an Always-On Retina display that never sleeps, so it’s easy to see the time and other important information, without raising or tapping the display. New location features, from a built-in compass to current elevation, help users better navigate their day. Apple Watch Series 5 with cellular allows customers to stay connected, make calls and receive texts, while international emergency calling1 allows customers to call emergency services directly from Apple Watch in over 150 countries, even without iPhone nearby. And with watchOS 6, Apple Watch users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends.

The upgraded seventh-generation iPad brings more screen area to the most-popular, most affordable iPad, with a stunning 10.2-inch Retina display, support for the full-sized Smart Keyboard2 and Apple Pencil3, and the latest innovations including the fast A10 Fusion chip, advanced cameras and sensors, ease of use and great all-day battery life.4.  Designed to be ultra-portable and durable, iPad weighs less than 500grams, and for the first time features an enclosure made from 100 percent recycled aluminium with the same strength, durability and beautiful finish as the aluminium in all Apple products.5 The new seventh-generation iPad is designed for iPadOS with powerful new capabilities and intuitive features, and comes in silver, space grey and gold finishes, with ultra-fast wireless performance and support for Gigabit-class LTE connectivity.

Optus will be offering customers iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone, as well as the new dual-camera iPhone 11. New and recontracting Optus customers will be given the opportunity to experience this year’s iPhone 11 64GB on an exceptional plan package at no extra cost on the $89 plan over 36 months, with a huge 100GB of data to cater for their streaming needs. Minimum cost is $3,204 when customers stay connected for 36 months.

Optus is also offering this year’s iPhone 11 Pro 64GB on an exceptional plan package at no extra cost on the $99 plan over 36 months, with a huge 100GB of data. Minimum cost is $3,564 when customers stay connected for 36 months.

To drive further customer value, until 25 October 2019, Optus will be offering a credit of up to $750 on the next bill when a customer trades in their eligible current device in good condition.  Plus, you can get up to 12 months free Apple Music trial on selected mobile plans, only on Optus.*  

Optus customers on selected new iPhone 11 plans will be given the freedom to return their old phone to Optus (must be in good working order) and upgrade for $0 after 12 months to a new phone on selected 24- or 36-month plans.  

In addition, with the Optus Coverage Commitment, if customer’s experience coverage issues on the Optus mobile network, they can walk away with no plan cancellation fees and any device charges will be covered when the device is returned in good working order. 

Alongside Optus’ award-winning plans, customers will have the ability to share data between eligible services on the same bill and enjoy exclusive content on Optus Sport at no extra cost on selected plans.  

For further enquires or if you would like to speak to Optus’ Head Of Product – Shawn Van Graan, please reach out to the Optus Media Centre on media@optus.com.au

For more details on pricing and data plans, please visit www.optus.com.au . For more details on Apple products, please visit www.apple.com.

1 Cellular models only and not available in all areas.

2 Smart Keyboard sold separately.

3 The first-generation Apple Pencil sold separately.

4 Battery life depends on device settings, usage and other factors. Actual results may vary.

5 Recycled material claim applies to the enclosure and is based on auditing done by UL LLC.

*Apple Music: Data charges apply. New/recontract services only. 1 trial per Optus service/Apple ID. Personal use in Aus. See: optus.com.au/applemusic/terms

Media enquiries:
Optus Corporate Affairs
(02) 8082 7850
media@optus.com.au