OPTUS HELPS MAITLAND UNLEASH THE POWER OF BROADBAND

Browse More, Stream More, Watch More with Unlimited Data.

As Maitland welcomes the NBN, Optus research reveals the demand for unlimited broadband data is at an all-time high.

The average household in regional New South Wales (NSW) now owns 6.8* internet enabled devices, with 77% stating they use their home broadband more than ever before.

On a typical evening, over one in four (28%) households in regional NSW have three or more people using the home broadband at the same time and half (45%) are using the internet to enjoy entertainment streaming services like Netflix.

Using the household’s entire data allowance is a growing worry for many families, with 28% of regional and 43% of metropolitan-based residents concerned about chewing through their broadband data allowance before the end of the month.

Having sufficient data is a universal need, with 90% of home broadband customers wanting the security of a broadband plan that gives them sufficient data to do whatever they want.

Ben White, Vice President of Fixed Marketing for Optus said, “No-one wants to count gigabytes when they’re at home relaxing. Unlimited data is all about giving customers peace of mind so they can browse, stream and watch as much content as they want.

“Now Maitland locals can get more out of their broadband by combining an Optus unlimited data plan with all the benefits that come with having the NBN, including faster upload and download speeds, a more reliable and consistent connection and a better streaming experience without the frustrations of buffering,” Mr White said.

The secret internet life of us

• Those living in regional NSW spend an average of three hours and 2 minutes online each day. That’s equivalent to almost 50 days a year.

• Monday and Tuesday evenings are the most popular nights for internet bingeing.

• At least nine in ten households regularly use their home broadband to read and send emails (97%) browse (95%); and shop (89%).

• 56% of households in regional NSW prefer to watch content via the internet rather than sit down in front of the telly.

Rules of engagement

Home broadband is such an integral part of the modern home, that families are developing their own codes of conduct to navigate their family’s growing demand for data:

• 69% of parents confiscate their children’s devices whilst eating dinner

• 41% have an internet curfew at home

• 10% of families even have a roster for home internet use

Media contacts:

Gabrielle Crittenden

Optus Corporate Affairs

(02) 8082 7850

media@optus.com.au

Notes to editors:

The research was conducted by Lonergan research among Australian home internet users aged 18 and above. Fieldwork took place between 12th and 14th May via an online permission based panel.