ARE YOU THE EAGER EXPLORER OR EMPLOYEE OF THE YEAR
Optus uncover smartphone personalities for globetrotting Aussies
Aussies love to stay connected while abroad, but be warned Optus research shows 55% of people who have roamed internationally have been stung by unexpected fees and a third (33%) have returned home to a bill bigger than $1,000*. With the launch of Optus Travel™ Packs, Optus has uncovered the top smartphone traveller personalities along with tips on how to stay holiday-happy without the fear of bill shock.
Vicki Brady, MD of Customer at Optus, said, “It’s clear we want to stay constantly connected, with 83% of Aussies admitting to logging online from their smartphones across the globe**. But who wants to worry about the cost of posting a happy snap to Instagram or searching for a restaurant online – or worse, return home to find a huge bill? That’s why today, we’re launching our new Optus Travel™ Packs that allow Aussies to use their smartphones without fear when abroad.”
The Optus Travel™ Packs cover over 90 countries and include unlimited standard national and international calls and SMS and up to 50MB of data a day from just $10 per day. These are simple and flexible pricing options, allowing sightseers to kick back and relax on holiday – whatever their mobile needs.
What’s your smartphone traveller personality? Optus has uncovered the top smartphone personalities of keen jetsetters to reveal the hazards that leave Aussies vulnerable to racking up huge mobile bills when abroad.
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The Eager Explorer |
Daring Data User |
Employee of the Year |
The Show-off |
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Andreas Behrens, Director of Mobile Partnerships, Asia Pacific at TripAdvisor, who supported Optus with travel stats, adds, “Travellers’ reliance on mobile devices is consistent with what we are seeing on TripAdvisor, with approximately 108 million users coming from a mobile device each month. Whether it is to look for an attraction or a restaurant on TripAdvisor, stay connected or access social media, mobile devices are making it possible for travellers to stay connected at all times even when they are on holiday.”
About Optus Travel Packs For just $10 a day, consumers can enjoy unlimited standard national and international calls and SMS and up to 50MB of data. Mobile broadband consumers can enjoy up to 70MB in our Zone 1 countries. To find out more, visit http://www.optus.com.au/travel.
Contact Details: Fuel Communications: 02 8217 6500 Optus@fuelcommunications.com.au
Notes to Editor
*Optus network traffic during peak travel season from November 2012-February 2013 **TripAdvisor®, TripBarometer Mobile and Social survey, October 2013 ***TripAdvisor® Working on Holiday survey, September 2013
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