NEW OPTUS AND HOYTS PARTNERSHIP GIVES FILM BUFFS MORE ACCESS TO THE BIG SCREEN WITH $10 MOVIE DEAL

New partnership with extensive network of 130+ Hoyts and independent cinemas introducing ticket gifting in time for Christmas

Optus and Hoyts today announced a new partnership offering $10 movie tickets to all Optus customers through Optus’ enhanced Movie Rewards program. Optus’ Movie Rewards program is now led by Hoyts Cinemas, giving Optus customers access to a broader network of cinemas with 50 more locations than before.

From 12 November, all Optus customers can purchase Hoyts vouchers for just $10 each through the Movie Rewards website on their mobile or desktop any day of the week*. These vouchers can be redeemed for tickets across an extensive network of over 130 cinemas across Australia including all Hoyts Cinemas and a range of independent cinemas in regional and metropolitan areas.

Thanks to the new Hoyts partnership, Optus Rewards customers can now gift movie vouchers for friends and family – a cost effective solution for upcoming Christmas presents. For those looking for a special occasion treat, Hoyts La Premiere vouchers will also be available for only $20**.

Vicki Brady, Managing Director, Customer, Optus, said, “We have a renewed focus on our customers and one of the best ways to thank them for their loyalty is through our Optus Movie Rewards program. This new partnership is a direct response to customers who requested more cinemas in more locations all over the country to take advantage of $10 movie tickets.”

“Since the launch of the Movie Rewards program almost one million Optus customers have visited cinemas nationally. Our customers are clearly keen movie goers and can’t wait to be entertained in the lead up to some big Hollywood blockbusters launching for the holiday season,” Ms Brady said.

“Hoyts is delighted to join with Optus to lead their pioneering Movie Rewards program. This partnership arrives just in time for the peak movie season, spearheaded by Twilight: Breaking Dawn Part 2, James Bond in Skyfall, The Hobbit Part 1, and great family titles like Rise of the Guardians and Wreck it Ralph. There’s certainly something for everyone in cinema this Christmas,” said Crispin Tristram, Hoyts’ Chief Digital and Marketing Officer.

To be a member of Optus Rewards, you must be an existing Optus customer. Register at www.optusrewards.com.au.

*Tickets valid on public holidays. Not valid any time after 5.00pm Saturday evenings. Not valid in Hoyts La Premiere, Directors Suite, IMAX, Studio 12 or special events. Tickets may be upgraded to 3D, Xtremescreen and Bean Bag cinema for an additional fee. 3D glasses sold separately.
**Hoyts La Premiere tickets only available on selected dates throughout the year. Details available at www.optusrewards.com.au.

Media contacts:
Optus Corporate Affairs
Claire Wong
(02) 8085 9428
claire.wong@optus.com.au

Hoyts Cinemas
Chief Commercial and Development Officer
Matthew Liebmann
(02) 8071 6100
mliebmann@hoyts.com.au