OPTUS TO REINVIGORATE BRAND WITH APPOINTMENT OF M&C SAATCHI AND STARCOM

Optus today announced the selection of M&C Saatchi as its creative advertising agency and Starcom as its media buying agency, following a comprehensive competitive review. Starcom will also manage Optus’ wholly owned subsidiary, Virgin Mobile Australia’s media buying requirements.

Michael Smith, Optus Corporate Marketing Director said, “We are delighted to announce that M&C Saatchi and Starcom have been selected as our two strategic advertising partners following a rigorous review.

“During the eight years we have worked together, M&C Saatchi has demonstrated a deep understanding of the Optus brand. As we evolve from being a traditional telco to a leading provider of next-generation communication, infotainment and technology services, building an even greater Optus brand is fundamental to our long-term success. We believe M&C Saatchi is the agency best placed to help us establish a clearer, differentiated brand position.

“We are also very excited to welcome Starcom to the Optus family. Their strong leadership and fresh approach make them a great partner to have on board as we transform our business and reinvigorate the Optus brand.

“I’d like to take this opportunity to also thank MPG for their commitment to Optus over the last eight years,” Mr Smith said.