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OPTUS TO LIVE STREAM CHANNEL SEVEN'S MATCH COVERAGE OF THE AUSTRALIAN OPEN 2010 TO 3G MOBILE CUSTOMERS FOR FREE

16 December 2009

Optus confirmed today that its mobile customers will have their eye on the ball this summer of tennis as they watch live streaming of Channel Seven's match coverage of the Australian Open 2010 on their 3G mobile including the Apple iPhone*.

"Optus customers have exclusive access to Channel Seven's Australian Open 2010 match coverage on their 3G mobile, when they are out and about, they can view all the great serves of the day," Mark Mulder, Optus General Manager Content and Portals said.

"With our recent announcement to live stream the 2010 FIFA World Cup™ matches to customers 3G mobiles and now with the free live streaming of Channel Seven’s match coverage of the Australian Open 2010, Optus is at the forefront of offering its customers the latest in mobile content.

"Additionally, when Optus customers enjoy the live streaming, they go into the draw to win a trip to the French Open Finals, a once in a lifetime experience," Mr Mulder said^.

Optus mobile customers will have access to:

  • Live streaming of Channel Seven's match coverage free on their Optus 3G mobile;
  • Video highlights - covering the morning and afternoon sessions, shots of the day;
  • Coach Roche (video) - tennis legend Tony Roche gives his insights and demonstrates his top tennis tips;
  • Alerts - keep track of the competition with tennis scores or news alerts sent to their mobile;
  • Match updates - in-progress scores for all centre court matches;
  • Favourite player - personalise their Australian Open homepage by selecting their favourite player to automatically get results of their last match and information about their next game;
  • News - as it happens throughout the tournament;
  • Player profiles - from the top seeds and big names of the game, get the low-down on who’s who for the Australian Open 2010;
  • Results - day by day results for all the major matches;
  • Interactive poll - showing results of what Optus customers think on various tennis topics;
  • Downloads - access tennis mobile games and wallpapers.

Optus mobile customers can SMS 'tennis' to 966 or visit Optus Zoo on their mobile and click on the Australian Open icon to access all the action.

In addition, this year Optus iPhone customers can SMS 'iTENNIS' to 966 to view live streaming of Channel Seven's match coverage of the Australian Open 2010 on their iPhone and feel part of the Optus tennis experience.

Optus continues to proudly support the Australian Open in 2010 as official partner and official telecommunications provider for the sixth consecutive year.

Media contacts:
Tracy Woodley
Optus Corporate Affairs
Tel: (02) 8082 7850

Terms & Conditions:
*You must have a compatible handset to receive the reply message from 966. Your handset must be 3G compatible with an internet browser and media player to access video clips and live streaming and GPRS compatible to access the remainder of the site. Free streaming is only available to BlackBerry customers when they follow the link in the 966 SMS reply message for each streaming session. To avoid additional charges, do not access the site via a bookmark. Standard browsing charges apply to navigate within the Australian Open site and content charges apply for additional downloadable content. Only available within Optus 3G/Dual Band coverage areas, see www.optus.com.au/coverage. Seven's coverage will on occasion be delayed. Full terms and conditions available at www.optuszoo.com.au/tc
^Prize includes tickets to French Open Finals, airfares and accommodation valued up to $13,750. Available to Optus Mobile customers with a compatible handset. Promotion commences 12/01/10 (AEST) and closes at 11.59pm AEST on 31/01/2010. Prize Draw to take place on 11/02/10 at 2pm AEST at Optus Centre Sydney. The Winner will be notified in The Australian on 26/03/2010. Visit optuszoo.com.au/tc for full details. The Promoter is Optus Administration Pty Ltd (ABN 79 055 136 804), 1 Lyonpark Rd, Macquarie Park NSW 2113. NSW Permit No LTPS/09/11273, VIC Permit No 09/3886, SA Permit No T09/2891, ACT Permit No. TP09/4831.

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