LIVE LARGE WITH P!NK AND OPTUS

Optus announced today a hot new advertising campaign featuring Australia's highest selling touring artist P!NK. The campaign will launch with a television commercial on Sunday 5 April inviting you to "Live Large with P!NK".

As the presenting sponsor of P!NK's Australian Funhouse Tour, Optus will be launching a new Pre-Paid mobile campaign featuring the Optus Pre-Paid Penguins living large with P!NK in LA as she prepares for her record sell out Funhouse Tour down under.

Anthony Hearne, Acting Marketing Director, Optus Consumer said "What a formidable team - Australia's leader in Pre-Paid mobile joining forces with music sensation P!NK.

"We're excited about the synergy between P!NK and the Optus brand and know it will resonate with our customers - especially those in the Pre-Paid market," Mr Hearne said.

The dynamic integrated campaign featuring such a high profile artist is a first for Optus.

As part of Optus' Recharge and Always Win¹ promotion, Optus Pre-Paid mobile customers who recharge with $30 or more and claim their instant prize on Always Win will automatically go into the draw to win a World Music Tour worth over $60,000. This prize includes a 'once in a lifetime opportunity' to meet P!NK backstage at one of her Melbourne concerts, followed by a trip that will take the winner and three mates to Chicago (USA) and Leicester in (UK).

There are also millions of instant prizes up for grabs including Pre-Paid texts and credit, mobile handsets, $1000 shopping sprees, digital cameras, LCD TVs, DVD players and more. Plus during the month of April there are 100 double passes to see P!NK live on her Funhouse Tour in Australia.

Optus customers will also have access to unique content and special offers during the Australian tour, later this year.

For more information please visit www.optus.com.au/alwayswin.

The "Live Large with P!NK" campaign was created in conjunction with advertising agency M&C Saatchi.

¹ NSW Permit No. LTPS/09/242 Vic Permit No. 09/43 ACT Permit No. TP09/63 SA Permit No. T09/30

Media contact:
Siobhan Quinn
Optus Corporate Affairs
Tel: (02) 8082 7850