OPTUS AND FUJIFILM PRESS PRINT ON MOBILE PHOTO MESSAGES

Optus Mobile and FUJIFILM today launched a new printing service for mobile photo messages.

Optus Mobile customers simply send a photo from their camera handset - via multi-media messaging (MMS) - to the Optus Zoo website, where an online order can be placed with FUJIFILM.

Allen Lew, Managing Director Optus Mobile, said the service complemented the increasing popularity of camera phones and MMS.

"With more than 55 percent of handsets shipped to our retail channels now camera enabled, it makes sense to offer our customers the option to print some of their most treasured mobile shots.

"The service is set apart by its user-friendly features, and is another example of how Optus works with high quality partners - such as FUJIFILM Australia - to deliver greater mobile services to its customers," Mr Lew said.

FUJIFILM Digital Services General Manager, Roger Crellin, said this was another positive step in FUJIFILM's digital global strategy that had been customised for the Australian market.

"Our research indicated that there was a gap in the Australian market for a purpose built product that not only makes it easy for consumers, but technically bolts in to Australian telecommunications networks," Mr Crellin said.

Standard MMS pricing of 75 cents per message sent will apply to photo messages sent to the Optus Zoo website. Customers who choose to order photographs will be charged an additional 45 cents for each print, plus $1.55 postage and handling.

Prints are delivered to a customer's nominated address or nearest FUJIFILM store within a week.

For further information visit: www.optus.com.au/zooprints

For more information:

Cathy Knezevic
Optus Corporate Affairs
Tel: (02) 9342 5302